The new shift will shorten the traditional gap between the runway show and the retail availability.
The company also announced a change in its runway calendar. From September 2016, Burberry will replace its current four show calendar with two shows. The February and September shows will feature both womenswear and menswear collections.
Christopher Bailey, chief creative &CEO, Burberry, said, “The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves. Our shows have been evolving to close this gap for some time. From livestreams, to ordering straight from the runway to live social media campaigns, this is the latest step in a creative process that will continue to evolve.”
As part of the new calendar, all store windows and point of sale material will also display the new collections immediately following the shows. Seasonless, immediate, and personal, the new format and calendar have been designed with a global audience in mind. (HO)
Fibre2Fashion News Desk – India
| On 3rd Mar 2021
Many digital rules being framed by a group of 86 countries under the...
Asad Qawasmi, who represents the garment and jewellery sector at the...
COVID-19 has accelerated adoption of Amazon Advertising, with 41 per...
We are ready to adopt or follow every opportunity
Varinder Singh Jawanda
Sizing and fitting issues are inherent problems for companies expanding...
Relaxation in FDI norms will support growth of retail sector
Jaquard is a training institute providing a highly specialised training...
Germany-based Gmöhling is a leading manufacturer of aluminium containers...
Describing itself as the best body shape and garment fit company in the...
Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)
A team of researchers from the State University of New York (SUNY),...
EDANA, the international association serving the nonwovens and related...
Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...
Hemant & Nandita
Hemant & Nandita
The designer duo of Hemant & Nandita are known for being inspired by...
Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...
The Woolmark Company has partnered with handmade fashion label Péro and...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.