Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Chitrangada Singh is brand ambassador of Dollar Missy
Chitrangada Singh is brand ambassador of Dollar Missy
29
May '18
Courtesy: Dollar Industries
Courtesy: Dollar Industries
Brand: Dollar Missy, which retails fashionable female wear such as leggings, capris and innerwear

Company: Dollar Industries Limited, one of the top hosiery manufacturers in India

Brand ambassador: Chitrangada Singh, model and Hindi film actor

Product profile: Dollar Missy has a wide colour range of leggings and legwear such as shorts, cycling shorts, relaxed capri, trousers, pyjama and lounge pants. It also has trendy t-shirts, racer backs, and affordable collection of innerwear including camisoles and panties.

Design aesthetic: The collections in leggings made of 95/5 four-way stretch fabric are comfortable and ideal for partywear, casualwear and formalwear.

Advertising campaign: The new Dollar Missy advertising campaign was shot in Bangkok by Sachin Kotre for A La Carte Films. The company will carry a 360-degree campaign across print, electronic, outdoor and online media.

Retail presence: Dollar Industries enjoys a 15 per cent market share in the branded hosiery segment in India.

Export market: Dollar Industries has recently started business in African market with Nigeria to enhance export revenue. The company’s existing export markets are in the Gulf, Middle East and Nepal.

Brand ambassador speak: “Dollar Missy leggings are quite fashionable and trendy. They are very comfortable as they are made of super soft special fabric and have vast array of shades to choose from. I am in love with the entire collection of Missy,” said Chitrangada Singh.

Fibre2Fashion News Desk – India


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Sonia Agarwal, Whitenife

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search