CK is apparel partner for Bieber's world tour

14 Mar '16

2 min read

Calvin Klein, Inc. has announced that its brand Calvin Klein is the official, exclusive apparel partner of the North American and European legs of Grammy award-winning, 30-time platinum selling singer Justin Bieber's world tour called Purpose. The tour kicked off on March 9 in Seattle.

Bieber is touring for the first time in four years in support of his international smash new album Purpose – which has yielded three consecutive number 1 singles, sold over 7 million copies around the world and reached number 1 in over 100 countries.

As part of the arrangement, the Calvin Klein brand will be highlighted in a variety of key segments of each concert, including in video footage of Bieber from the Spring 2016 Calvin Klein global multimedia advertising campaign and a segment of the musician's live performance, during which he and his back-up dancers will be dressed in apparel from the brand.

Calvin Klein will have an added presence at select tour locations via an immersive on-site branded experience, as well as a limited edition zine featuring never-before-seen images of the musician from the brand's Spring 2016 campaign.

Calvin Klein will also host a sweepstakes via Twitter and Instagram for residents of the Americas and Europe to win VIP tickets to select concert dates as well as an opportunity to meet. Bieber.

“I'm thrilled to continue my relationship with my friends at Calvin Klein on the tour,” said Bieber. “Calvin Klein is an iconic brand and it's been a dream come true to work with them.” (SH)

Fibre2Fashion News Desk – India

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