Fabletics launches NYC Pop-Up Shop in SoHo

Company: TechStyle Fashion Group

Location: 577 Broadway, SoHo, New York

Area: 2,743 sq ft

Product profile: The store houses women's premium activewear, performance-inspired swimsuits, lifestyle dresses, footwear and accessories. 

Store design | Interiors & VM | Fixtures: The store combines Fabletics signature design elements from its new retail concept with customised mobile fixtures, interactive moments designed to enhance the overall brand experience offline. Fabletics’s exclusive Omnisuite and Omnishop technologies in the store allow customers to request a different size or colour, check stock and receive styling tips without leaving the fitting room and also enable members to use their membership perks in stores. Omnikiosks in the store invite members and guests to view outfit inspiration and special member pricing.

The store is also equipped with iPod-based POS systems that allow Fabletics associates to help customers shop the website and arrange for free shipping of products directly to their doorstep. 

About the company: Fabletics, co-founded by Kate Hudson in 2013, is an active-lifestyle brand designed with every woman in mind. The brand offers activewear, accessories, shoes and also brings new monthly collections in sizing ranging from XXS-3X to a community of over 1.5 million members across ten countries. Through the brand’s Flexible VIP Membership, members enjoy exclusive access to members-only collections, up to 50 per cent off every purchase and community perks. The brand debuts at New York City with this store, kicking off the brand's 2019 retail expansion including 12 new permanent retail stores throughout the US. (PA)

Fibre2Fashion News Desk – India