The new theme, to run until January 2021, showcases fashion done differently, with 3D weaving, body scans, modular fashion and entirely digital fashion.
The launch of 'A Cut Above' took place as an online event this week featuring the owners of the curated brands, whose products will be available in the Netherlands for the first time in the Fashion for Good - Good Shop. Using a PechaKucha style presentation, the brands introduced themselves, speaking on how they are taking fashion to the next level; from sourcing – using sustainable materials and zero-waste patterns; to assembly – with 3D weaving techniques; and finally to use – creating infinite styles through modular garments or designing virtual fashion that only exists in the digital space.
In addition, the Fashion for Good Experience has introduced new digital museum tours, giving access to the museum for visitors from around the world to discover the stories behind their clothes and to explain how they can make more sustainable choices. The tours are guided by well-trained Fashion for Good hosts, who explain all the ins and outs of the fashion industry and the innovations that are making fashion better.
“Guided tours of the museum are always incredibly popular and due to the fact that we are based in Amsterdam we weren’t able to share our innovation stories and exhibits with the global audience as we’d like to. We have now developed interactive tours with a quiz and personalised one-on-one guidance, to ensure literally anyone can enjoy our museum now!,” said Experience manager Gwen Boon.
Moreover, five new exhibition pieces have been added to the museum collection in the Fashion for Good Experience. These pieces have all been created in collaboration with a start-up innovator from the Fashion for Good Innovation Programmes. The new pieces are: Tommy Hilfiger shoes made with 24 per cent recycled apple waste from Frumat; A backpack from Bergans’ Collection of Tomorrow, in collaboration with Spinnova, which turns cellulose and waste streams into textile fibres; A shawl by Salvatore Ferragamo made with silk-like material produced from citrus waste from Orange Fiber; An entirely circular, unisex workwear outfit by Silfir that uses technology from circular.fashion for a completely traceable garment which ships using the custom designed, reusable and recyclable packaging from Returnity; and an organic cotton t-shirt with embedded DNA tracers from Haelixa which through blockchain technology from the BEXT360 platform can verify the garment’s origin and authenticity.
Fibre2Fashion News Desk (RKS)
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