Home / Knowledge / News / Fashion / Fashion for Good museum reopens with a new theme

Fashion for Good museum reopens with a new theme

Jul '20
Pic: Fashion for Good
Pic: Fashion for Good
After a brief hiatus, the Fashion for Good Experience has reopened, and has launched a new theme 'A Cut Above'. The theme leads programming and events in the museum for the next six months. The selected brands—Emroce, Flavia La Rocca, Senscommon, The Fabricant, Unspun and Wires—show visitors how the way clothes are designed, made and worn can be reimagined.

The new theme, to run until January 2021, showcases fashion done differently, with 3D weaving, body scans, modular fashion and entirely digital fashion.

The launch of 'A Cut Above' took place as an online event this week featuring the owners of the curated brands, whose products will be available in the Netherlands for the first time in the Fashion for Good - Good Shop. Using a PechaKucha style presentation, the brands introduced themselves, speaking on how they are taking fashion to the next level; from sourcing – using sustainable materials and zero-waste patterns; to assembly – with 3D weaving techniques; and finally to use – creating infinite styles through modular garments or designing virtual fashion that only exists in the digital space.

In addition, the Fashion for Good Experience has introduced new digital museum tours, giving access to the museum for visitors from around the world to discover the stories behind their clothes and to explain how they can make more sustainable choices. The tours are guided by well-trained Fashion for Good hosts, who explain all the ins and outs of the fashion industry and the innovations that are making fashion better.

“Guided tours of the museum are always incredibly popular and due to the fact that we are based in Amsterdam we weren’t able to share our innovation stories and exhibits with the global audience as we’d like to. We have now developed interactive tours with a quiz and personalised one-on-one guidance, to ensure literally anyone can enjoy our museum now!,” said Experience manager Gwen Boon.

Moreover, five new exhibition pieces have been added to the museum collection in the Fashion for Good Experience. These pieces have all been created in collaboration with a start-up innovator from the Fashion for Good Innovation Programmes. The new pieces are: Tommy Hilfiger shoes made with 24 per cent recycled apple waste from Frumat; A backpack from Bergans’ Collection of Tomorrow, in collaboration with Spinnova, which turns cellulose and waste streams into textile fibres; A shawl by Salvatore Ferragamo made with silk-like material produced from citrus waste from Orange Fiber; An entirely circular, unisex workwear outfit by Silfir that uses technology from circular.fashion for a completely traceable garment which ships using the custom designed, reusable and recyclable packaging from Returnity; and an organic cotton t-shirt with embedded DNA tracers from Haelixa which through blockchain technology from the BEXT360 platform can verify the garment’s origin and authenticity.

Fibre2Fashion News Desk (RKS)

Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Jun 2021

Investment flows to developing Asia defy COVID-19, grow by 4%: UNCTAD

Foreign direct investment (FDI) flows to developing countries in Asia ...

Pic: Shutterstock

Apparel/Garments | On 22nd Jun 2021

UN prioritising protection of Cambodian garment workers

The United Nations system in Cambodia is working together with...

Pic: JHVEPhoto / Shutterstock.com

Fashion | On 22nd Jun 2021

L Brands announces name of separate company - Victoria's Secret & Co

US-based L Brands has set the ball rolling to create two entities...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Water stewardship, Stakeholders

Water stewardship

Water use efficiency remains relatively unexplored

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Amanda Cioletti,

Amanda Cioletti

The entertainment/character segment lead as the largest sector for the...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Ian Russell, Pireta

Ian Russell

UK-based Pireta has developed a unique free-form process to add durable,...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search