Fashion for Good partners with Stella McCartney

With the addition of Stella McCartney to its network, Fashion for Good will gain a committed corporate partner and inspiring leader in the apparel industry. The connection and collaboration between Stella McCartney and Fashion for Good has been present for several months but now has become official. The partnership is a natural fit, since both organisations focus on embracing innovation and circular fashion principles, Fashion For Good said in a press release.

"We are constantly exploring innovative ways to become more sustainable, joining Fashion for Good helps us on this journey. Together we can spark and scale the next generation of circular technologies and help change the fashion industry," said designer Stella McCartney.

A physical creation of this collaboration between Stella McCartney and Fashion for Good will be on show in the Fashion for Good Experience from October 5. This interactive technology-driven museum will feature a dress that was designed by Stella McCartney and has been dyed by Colorifix, using engineered microorganisms. Colorifix is one of the promising innovative start-ups from batch 2 of the Fashion for Good-Plug and Play Accelerator Programme.

This innovative form of dying dramatically reduces the environmental impact of the dying process which has traditionally been toxic and wasteful, consuming huge quantities of water, energy, and petrochemicals. The effortlessly sexy and feminine dress in Iris organic cotton was inspired by the Stella McCartney Summer 2018 collection. A similar dress also in collaboration with Colorifix is already showcased at the Victoria & Albert Museum as part of their Fashioned from Nature exhibition, the release added.

"It’s great to see Stella McCartney is actively embracing new technologies from innovators from our programmes. This dress is an exciting example of what good fashion looks like," said managing director Fashion for Good, Katrin Ley. (RR)

Fibre2Fashion News Desk – India