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"The wardrobe of the future will be about empowering the human experience not just through personalisation but also through technologies that surprise and delight. Unlike technology, there is not "one ring to rule them all" in fashion, it is the coordination and curation of tones, colours, textures, shapes and silhouettes that allows the wearer to play with their experience. Now for the first time, this will include technology that helps you feel," Wearable X founder Billie Whitehouse said on being part of the project.
"We see the fashion space as having limitless potential for all kinds of tech integration, big and small, especially with technology being so central to our lives. It is exciting to see brands integrating technology into fashion in fresh and innovative ways. The Wardrobe of the Future gives us a peek into how our wardrobes will evolve. It shows how fashion can put technology to work to give us performance-driven products that make our lives a little easier while still speaking the language of style," Lorna, the founder of Lorna & Bel, said.
"We want to bring together brands which represent what the merger of fashion with technology has achieved thus far. The brands we are working with will not only give attendees a glimpse of what could be in their future wardrobe, but it will also create a unique experience that has never been done before at the Keyhouse. With an ambitious plan to bring fashion technology to the masses, Muchaneta hopes that the creation of the wardrobe will give people a better understanding of how technology is being used as a tool by various fashion-forward labels and startups," said co-founder of FashNerd.com Muchaneta Kapfunde.
"We are very excited to bring fashion technology at the Keyhouse to the next level – with real and perceptible ready-to-wear smart products. The Wardrobe of The Future closes the loop from first prototypes and showcases to final consumer products presented at Keyhouse. In close cooperation with FashNerd.com, we have managed to set up an impressive line-up of select smart brands that demonstrate the possibilities, advantages and the potential of fashion technology and our future wardrobes at a glance," Claudia Mynott, marketing and communications director of Munich Fabric Start, said. (RR)
Fibre2Fashion News Desk – India
| On 11th Jul 2020
The European Commission recently published a set of resources to help ...
| On 11th Jul 2020
Inditex, a Spanish fashion retailer, has announced that to accelerate ...
ING Bank, the fourth-largest bank by assets in Romania, launched its...
Palod Himson Machines
Fabric processing machines are picking up
Clothes are no more bound by gender
Encouragement from brands will motivate supply chains to become more...
Evolution St Louis is a company setting up a high-tech knitting facility...
Farheen B Rahman & Priti Jain
Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...
<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...
Justin Chan & Shyam Gollakota
University of Washington
A fabric that can store data without any electronics or batteries has been ...
European School of Business & innovation
Cutting-edge ideas like the Internet of Things and artificial intelligence ...
Atlanta-based private start-up Brrr° was founded in 2014 to develop...
Bani Batra’s couture wedding collection is inspired by traditional Indian...
Twee In One
Best known for convertible clothing, Indian brand Twee In One by designer...
Label Sneha Arora
Sneha Arora, an alumnus of National Institute of Fashion Technology,...
Letter to Editor
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