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Ferrara forays into Indian luxury fabric market

26
Nov '19

Pic: OCM/Ferrara

What: Ferrara, Italian luxury, has forayed in the Indian market to set new fashion benchmarks in the fabrics and textile industry.

Who: Ferrara embodies the aesthetic Italian culture in its fabrics. Inspiration is drawn from the art and architecture of Italy in the product designs for Ferrara – embracing both micro and macro structures. With its distinct Italian character and exotic design aura, the brand and its superfine quality are beyond compare.

Collection: An array of worsted fabrics spun in exotic blends such as milk fibre, rose fibre, cashmere, mohair, etc.

Bytes: "The brand marks the essence of Italian fashion. The fabrics used are of superfine quality and is aimed to cater to a discerning niche. We believe that it was essential to create fabrics that would amalgamate luxury and still have utilitarian benefits. The fabric is crafted to give the consumers a feel of luxury and establish its presence in the Indian fashion industry," said Vikram Mahaldar, MD & CEO, OCM.

About Ferrara: Ferrara is synonymous with Italy and is a luxurious menswear brand. The fabrics have exotic blends and they embody the true aesthetic of the Italian culture.

About OCM: OCM, one of India’s largest fabric manufacturers, has a sprawling 37-acre complex that houses a new-age plant with an annual capacity of 8 million metres of fabric and an employee base of 1,900. The company’s ownership lies with the promoters of the Donear Group.

Fibre2Fashion News Desk (RKS)

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