Grado to debut at Lakme Fashion Week with menswear

25 Jan '19

3 min read

Courtesy: Grado

Grado from the House of GBTL and OCM is all set to take the fashion industry by storm with the first ever showcase for men at Lakme Fashion Week Summer/Resort 2019. In association with top fashion designer, Ashish N Soni, Grado will present a unique array of fabrics combining superior products with innovative designs on February 1 in Mumbai.

Lakmé Fashion Week 2019 is scheduled to start from January 30 and go on till February 3.

India’s best & leading fashion designers will showcase their upcoming collections to the world of fashion, with famous celebrities as show stoppers. This year, Lakme Fashion Show will kick off its Summer/Resort '19 with an exciting mix of GenNext and emerging designers. The show will bring the best that fashion has to offer with stellar Summer collections presented by an exciting mix of established and emerging designers.

Associating with Lakme Fashion Week for the first time, mega textile brand is extremely excited about its refreshing new range of designs for the ‘New-Age’ man. In alliance with top fashion designer, Ashish N Soni, the Grado collection promises to bring an element of style and substance in various blends of cotton, PV, TR & PW. The collection amalgamates global fabric trends such as broad and thin stripes, windowpane checks, bright colours and some classic styles, with contemporary designs.

The garments will span across a range of diverse occasions such as office wear, formals, resort, casuals, sporty, ethnic and much more. Apart from the plain vanilla designs, the garments will also include ultra-flare trousers, shorts, single-button double-breasted suit and much more, Grado said in a press release

"We are delighted to make our fashion show debut at Lakme Fashion Week S/R 19’. Ever since the launch of Grado, we have been going places. Grado has garnered the trust of the consumer as a fashion forward brand. With the alliance with Ashish N Soni and his fabulous designs, I’m sure our position in the market will further ameliorate. Our fabrics are really world-class, and teamed with Soni’s innate ability to transform them into equally fascinating ensembles; we’re got a lot to look forward to! I’m sure the range will be diverse and will appeal to a large audience," Rajendra Agarwal, mentor, Grado, said.

"I am glad to be associated with Grado fabrics at their first ever show at Lakme Fashion Week S/R’19. I think the fabrics are absolutely stunning and the drape is impeccable. I thank the Grado team for their constant support and for the synergy between both our teams. It is a great pleasure to work with them for this association and I look forward to more of such collective unity between fashion, style, comfort and aesthetics," Ashish Soni said. (RR)

Fibre2Fashion News Desk – India

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