Aiming at promoting the value of Responsible Innovation, Amae delivers high-end contemporary looks resulting from the shared commitment to provide remarkable innovation while fostering a mindful approach in the fashion and denim industries.
Isko supported the project providing Amae with responsible ingredients to shape its neat looks. Clean and minimal, the garments feature Isko Pj Soft which, like a gentle embrace, grants the skin a silky touch and a soft feel. Responsibly produced according to Isko’s holistic vision based on creativity, competence and citizenship, this light and soft fabric moulds and moves with the wearer, providing an all-round flattering silhouette and comfortable fit that never feel restrictive.
As part of Isko’s 25,000+ products, this textile concept also has a certified Environmental Product Declaration (EPDs) for its Life Cycle Assessment (LCAs), ensuring a full transparency about its environmental impact by providing the water usage and carbon footprint of 1 square metre of fabric. As signatory member of ZDHC Foundation, Isko also avoids harmful substances and hazardous chemicals in its entire production chain, resulting in safer denim that are good for both people and the planet.
Presenting three different washes – regular and stone wash, as well as dyed – this fashionable and responsible collection is available in Italy, Spain and Germany.
Reloved, on the other hand, is envisioned as a pure act of love. It relies on fabrics made of reused and recycled materials as well as advanced design research for the development of a new, conscious style. An exclusive preview was presented during MFW on February 22.
Taking into account both materials and design, Reloved features the pioneering Isko’s R-Two programme, which relies on a blend of reused cotton and recycled polyester.
During the processing of raw cotton into yarn, for every 100 kilos of cotton approximately 10 per cent is lost. Isko collects it and prevents it from becoming waste, adding it back into the spinning process obtaining cotton that is fully traced, documented and audited. This verification process has been invented by Isko in partnership with its yarn supplier Sanko, offering full clarity into the traceability of reused cotton from field to fabric. It is also certified with the Content Claim Standard – or CCS – of the Textile Exchange.
Recycled polyester comes from clear plastic bottles or, alternatively, it can come from other certified waste: in either case the source material is collected, sorted, stripped of labels and caps, and cleaned to be ground into plastic pellets. These can then be re-spun into new fibre filaments.
Depending on the content percentages, for the recycled polyester, Isko can provide either the Recycled Claim Standard (RCS) or Global Recycled Standard (GRS) certifications, both of which track the recycled raw material through the supply chain from input to final product to verify its integrity.
Designed to tackle over-sourcing, the platform improves the environmental performance impact of yarn-to-fabric production. Isko’s latest responsible evolution has resulted in the perfect solution to enhance the responsible character of the Reloved collection.
The collection’s fresh and innovative take on style combines unisex concepts and oversized fits, is available in one shade of colour featuring a variety of prints and is crafted with the planet and its inhabitants in mind. To provide full clarity and traceability from field to shelf, materials and processes are kept under the control of Made By, an independent agency that controls the social and environmental conditions of all elements of the production process.
“Haikure and Isko have always shared the same values and approach to innovation,” said Elena Faleschini, Isko global field marketing manager. “When we have the opportunity to work together, we know that the result is going to be astounding. Reloved is a testament to how fashion can be both innovative and responsible, without compromising on style.”
Isko is the first denim producer in the world to be recognised with the Nordic Swan and EU Ecolabel certifications. The company has a production capacity of 300 million metres of fabric per year with 2,000 high-tech automated looms. Isko has a global presence with offices in 35 countries, and is part of Sanko Tekstil, the textiles division of the Sanko Group.
Fibre2Fashion News Desk (PC)
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