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Itema hosts first Denim Day with key market players

01
May '19
Pic: Itema
Pic: Itema
Itema recently held the first Itema Denim Day, a full day dedicated to deepen trends and challenges in the denim sector, with a special focus on how to meet sustainable perspectives by presenting and introducing new business models and innovations. The event, held in Italy, provided the unique opportunity to share ideas, experiences, and best practices.

The company, a worldwide leading manufacturer of best-in-class weaving solutions, succeeded in organising an event that represented an exclusive and rare occasion for the industry to enter into a fertile and sparkling debate involving all the actors of the denim supply chain. Thanks to the support of in-house Itema professionals’ skills, assisted by an exclusive panel of speakers consisting of international experts and pioneers in the world of denim, this one-day event shed light on the most recent green innovations through a market and customer-oriented approach, Itema said in a press release.

The whole supply chain was the centre of a lively debate which highlighted the connections between ethics and business, the most recent product and process innovations, key technologies, as well as a survey of the digitalisation in the value chain for the textile sector. The event held an in-depth overview of Itema and a detailed introduction of the top innovations in terms of cutting-edge machinery and technologies, introduced by Carlo Rogora, CEO of the company.

An exclusive panel discussed the topic ‘Evolving sustainability in the denim chain. Towards a new business model, generating profit while creating value’. A lecture was entirely devoted to the topic of ‘Digitalisation within the textile added value chain’, with Giuseppe Gherzi – Gherzi Textile Organisation.

The event also highlighted the most recent rapier, air-jet, and projectile weaving innovations designed and developed by Itema exclusively for denim fabrics. The innovations presented by Itema, tailored and customised for denim production, attracted great interest from denim mills delegates attending the event, impressed by the considerable costs saving, user-friendliness, and unparalleled innovative content of the Itema looms.

Among the several technical developments in the spotlight, it is worth mentioning one of the most interesting - and absolutely unique in the industry - technologies developed by Itema: iSAVER, a device installed on the Itema rapier R9500-2denim. The new technology, designed by ItemaLab, the Itema advanced innovation department, is the only one in the sector able to completely eliminate the waste selvedge on the left side of the fabric, thus allowing to insert the weft yarns into the fabric without the need of additional yarns. It leads to substantially reducing the waste of raw materials, with tangible benefits in terms of loom efficiency, cost reduction, and energy saving.

During the panel discussion the main emerging focus appeared to be the need to precisely pinpoint new topics for innovation which should aim at becoming truly sustainable and widespread. This means planning and constructing some restyling processes at strategic level, in order to create development models which are not just ethical, but also economical and profitable. Sustainability is, thus, seen as a driver for business in the future, integrated within a company’s corporate vision, with raising education and awareness playing a key role.

Itema Denim Day featured top executives from more than 50 denim mills in as many as 13 countries, resulting in a profitable opportunity for exchange and a unique chance for discussion. Itema not only introduced its weaving solutions exclusively designed and developed for denim manufacturing, thus achieving an unparalleled technological leadership in the sector, but also helped connect the various players along the supply chain, making available for denim manufacturers participating in the event its resources and spaces to provide them all-round consulting services, testifying to the company mission which involves the delivery of cutting-edge technological solutions as well as being a partner fully committed and dedicated to meeting and exceeding its customers’ needs. (GK)

Fibre2Fashion News Desk – India


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