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Jacket Required to launch new sectors with AW19 campaign

Nov '18
Courtesy: Jacket Required
Courtesy: Jacket Required
Premium fashion expo, Jacket Required, has announced the launch of its ‘Introduces’ and ‘Living’ sectors alongside a new AW19 campaign ‘Reinvention Reimagined’. Jacket Required, UK’s only trade event presenting a curated showcase of the most progressive and contemporary men’s and womenswear collections, will be held on January 23 and 24, 2019.

The show will offer buyers an inspiring, carefully edited international line-up of contemporary menswear, breakthrough talent, selected womenswear, footwear, accessories, and lifestyle products, according to a press release about the show.

Taking place at The Old Truman Brewery in London, the new ‘Introduces’ platform will give visitors the opportunity to discover the breakthrough talents of the new season and future contemporary classics with Jacket Required’s pick of emerging designers.

Also launching this season is ‘Living’, a curated selection of contemporary products and accessories from the most progressive and visionary interior design brands. According to Lindsay Hoyes, event director of Jacket Required, with authenticity and individuality at its core, Jacket Required launches 'Introduces' and ‘Living’ this season offering an exciting collection of breakthrough talent and a highly edited selection of lifestyle and homewear products which provide a complementary offer alongside our current progressive fashion line-up.

The new AW19 campaign ‘Reinvention Reimagined’ draws together the importance of sustainability and the responsibility of the individual to demand transparency within the supply chain while championing new trends and giving a nod to the evolution and continual reinvention of the quintessential British man and woman. The result is fashion reinvented and reimagined within the context of, and influenced by, social economic changes and popular culture. The campaign ethos will filter throughout the next event with a particular emphasis on adding sustainability to the show agenda. (GK)

Fibre2Fashion News Desk – India

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