Jaypore launches its first store in Bengaluru

Company: Jaypore E-Commerce Pvt Ltd

Location: Indiranagar, Bangalore

Area: 2,500 sq ft

Product profile: The store showcases apparel, jewellery, style accessories, home decor and craft capsules from brand’s private label along with hand-picked designers, artisans and craft communities from across India. The store also hosts an array of premium offerings like Benarasi saris, precious silver jewellery.

Store design | Interiors & VM | Fixtures: Designed by New Delhi based Headlight Studio, the storederives inspiration from various aspects of local craft and architecture. Modular store fixtures inspired by the camping furniture of Jaisalmer and reinterpretations of the colonnades from Hampi are the key design elements at the store. The store also integrates technology with retail experience through use of tablets and digital screen.

About the company: Jaypore was founded in 2012 by Puneet Chawla and Shilpa Sharma with a mission to connect global audience to India’s most beautiful artisanal products. With a customer base spread across over 60 countries around the world, Jaypore today has an online presence that caters to customers in India, north and south America, UK, Europe, Australia, UAE and other countries across the world. The brand curates collections of products that are contemporary translations of traditional techniques and crafts. Over the years, the brand’s portfolio has expanded to include menswear, kidswear, personal care, vintage textiles and more. Jaypore also offers contemporary apparel through its private label ‘Jaypore’.

Fibre2Fashion News Desk – India