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JCPenney reinvents Xersion activewear brand

Jan '21
Pic: JCPenney
Pic: JCPenney
JCPenney has announced that its Xersion activewear assortment has been redesigned from the inside out and with the latest performance technology, EVERAIR. JCPenney, a leading apparel and home retailer, combines an expansive footprint of stores across the US and Puerto Rico with its ecommerce site to deliver style and value for its American customers.

Designed by JCPenney’s in-house product development and design team, Xersion activewear is built for performance and gives customers the Motivation to Move, regardless of size or fitness level. Also being introduced is JCPenney’s new innovative and exclusive EVERAIR fabrication, combining breathable technology and Quick-Dri wicking for optimal air flow to remain cool and dry. Xersion products allow customers to fully focus on their activity with design that encourages a distraction-free workout, with sweat-proof pockets, reflective and anti-odour elements, venting, thumbholes, compression, built-in mesh, and chafe-free seams. Women’s sports bras and high-waist leggings stay in place with three compression levels, studio, move, and train, which match her workout, offered in matching monochromatic or colour-blocking styles, according to a media statement by JCPenney.

Available today in all stores and at the JCPenney flagship store, jcp.com, the size-inclusive line is available in boys, boys husky, girls, girls plus, women’s size XS-3X and Men’s size S-XXL in the accessible price range of $12-70 across divisions.

The re-launch of the Xersion brand is the first of several planned new instalments in 2021, which follows the repositioning and launch of several exclusive JCPenney brands in 2020, including the introduction of the Stylus apparel brand and Linden Street home brand, offered alongside a wide array of national brands including Champion, Levi’s, Puma, Skechers, New Balance, Clarks, Vans, and more.

“We are kicking off 2021 in the best way possible – offering new and improved merchandise to our customers. We know it can be challenging for customers to find activewear that delivers on performance, technology, design, comfort, and style, and the new Xersion product is sure to impress with updated details to help our customers meet their wellness goals,” Michelle Wlazlo, executive vice president and chief merchant at JCPenney said.

Fibre2Fashion News Desk (GK)

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January 2021

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