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Lee launches biodegradable jeans

14
Feb '20
Pic: europe.lee.com
Pic: europe.lee.com
Denim brand Lee Jeans recently released a new collection of fully biodegradable jeans, except the buttons, which can be unscrewed and reused. Once a customer is done with using the pair of jeans, he can simply throw it into the compost bin or donate. Called ‘Back to Nature’, the collection is made from compostable linen (cotton to flax linen ration 85:15) with no rivets.

Lee has replaced the classic waistband leather patch by a soft faux-leather material made from cellulosic fibres and acrylic polymers, known as Jacron, which is also used by the Swedish brand Nudie Jeans.

The collection features four products: the Rider jacket and jeans, with a version of each for men and women; however the female jacket has a belt and the pair of jeans have a wide leg, according to British media reports. Rider jeans don’t offer any stretch.

Back to Nature forms part of Lee Jeans’ sustainability project ‘For a World That Works’, which includes two other campaigns including one to find alternatives to existing dyeing processes.

Fibre2Fashion News Desk (DS)


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