Home / Knowledge / News / Fashion / Mango launches new Mediterranean-inspired store concept

Mango launches new Mediterranean-inspired store concept

19
Feb '21
Pic: Mango
Pic: Mango
Mango, a Spanish fashion group, has launched new store concept that reflects spirit and freshness of the brand. This new concept is influenced by Mediterranean culture and style, in which warm tones and neutral colour bases predominate and are combined with traditional, artisanal, sustainable and natural materials, such as ceramic, esparto grass and leather.
 
Sustainability, energy efficiency and architectural integration within the environment are key objectives for the brand. For this reason, it has designed an evolutionary concept which aims to integrate advances in these areas: the stores already have energy-efficient lighting and temperature control, as well as a design which incorporates sustainable materials such as natural paint. Furthermore, Mango continues to collaborate with Moda Re-, with the project to collect used clothing and footwear for their reuse, recycling and energy assessment.
 
To advance further in improving the customer experience, Mango has listened to its innovation community, a forum in which customers of the brand can express their preferences, opinions and expectations regarding the company's products and business strategies. Bearing this in mind, Mango has created a functional, relaxed and welcoming environment in which it can promote and facilitate interaction between the customer and store staff. At the same time, it has incorporated new services and features, such as the concierge station, a point of reference where the store staff can deal with any requirement customers may have, as well as more spacious fitting rooms and cash desks on all floors.
 
Mango remains committed to omni-channel retailing and, in addition to a large click and collect area, new areas will display exclusive online collections, which customers can see and try on in the store. Furthermore, pioneering in store analytics (deep learning) technology, combined with RFID technology, will supply data to store staff so they can implement continuous improvement initiatives relating to garment availability, the distribution of collections and in-store browsing, among others.
 
“Our industry is undergoing a complete transformation, and Mango is too. The stores have always been a privileged meeting point between customers and our brand, which is why we want to offer customers unique and personalised experiences, supported by technology and omni-channel services in a welcoming environment,” César de Vicente, Mango’s global retail director, said in a press release.
 
The first store to feature this concept will be the Düsseldorf store, which will open in March. With a selling space of 1,400 metre square, it is located in the Kö-Bogen II building, also known as the “green building” for the huge mass of vegetation that covers its façade.
 
“Through this new store concept, we aim to reflect the essence of the brand. Mediterranean culture forms part of all we do as a brand and those of us who are behind the brand, so we want to approach our customers with this philosophy,” Jan Rivera, creative and image director at Mango, said.

Fibre2Fashion News Desk (JL)


Must ReadView All

Pic: Shutterstock

Textiles | On 26th Feb 2021

ITC supports boosting Tajik textile-clothing sector's

As part of the International Trade Centre’s (ITC) intensive training...

Pic: Shutterstock

Retail | On 26th Feb 2021

UK athleisure order volumes rise since pandemic started

The lockdown has boosted UK athleisure sales, while a lack of social...

Pic: Shutterstock

E-commerce | On 26th Feb 2021

Digital savvy firms germane to buyers in post-pandemic era:

A paradigm shift towards digitisation was already under way before...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Erwin Devloo,

Erwin Devloo

Picanol develops, produces and markets high-tech weaving machines, based...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search