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Men's Wearhouse expanding custom clothing business

11
Nov '18
Courtesy: Men Wearhouse
Courtesy: Men Wearhouse
Men's Wearhouse, North America's largest purveyor of custom tailored clothing, is expanding its custom clothing business with unveiling of Awearness Kenneth Cole custom. Kenneth Cole is the second designer label to enter the custom tailored foray at Men's Wearhouse alongside Joseph Abboud who offers two custom tailored lines at the apparel giant.

Customers can choose from the Joseph Abboud line that is made in America by master tailors of fine Italian fabrics starting at $895; or Joe which offers an affordable entry into custom clothing with suits starting at just $395 plus a new one week delivery option called Joe Custom Express.

The Awearness Kenneth Cole line launched at Men's Wearhouse in 2015 with the mission to create tailored clothing so the modern man can "look good, for good" through partnerships with organisations assisting veterans in their transition back into the civilian workforce. To date, Men's Wearhouse and Kenneth Cole Productions have donated over $2.9 million to Hire Heroes USA and Help USA through a one per cent charitable give back resulting from the gross sales of this collection. With retail prices starting at $795 for suits, Awearness Kenneth Cole custom garments will continue to generate a one per cent contribution to our veteran's charity partners.

With Veterans Day around the corner, Men's Wearhouse is excited to launch the Awearness Kenneth Cole custom suit programme. "This custom suit collection features performance fabrics designed to stretch and move with you, taking suit comfort to a whole new level," says Carrie Ask, Men's Wearhouse Brand Wearhouse brand president. With every purchase of a Kenneth Cole suit, Men's Wearhouse will make a donation to support veterans.

In recognition of the growing and continuous consumer demand for custom personalisation, Men's Wearhouse also recently launched Joe Custom Express. This programme delivers a custom garment in as little as seven business days, making Men's Wearhouse the only men's specialty retailer to turn around a custom suit in one week. This express option is perfect for the consumer looking for the fit of a custom suit with a short turnaround time. Classic fabric choices are available in blue, black and gray with fits available from slim to traditional. (SV)

Fibre2Fashion News Desk – India


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