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Metalbottoni shows new green accessories at Kingpins show

25
Oct '18
Courtesy: Metalbottoni
Courtesy: Metalbottoni
Metalbottoni is displaying its new range of green, committed accessories for denim at the ongoing Kingpins Amsterdam show. The leading jeans supply chain show is being held in Amsterdam, Netherlands, on October 24 and 25, 2018. Metalbottoni, a global leader in accessories production for fashion, sportswear, and leatherwear, headquartered in Italy.

For the Kingpins Show, there are many novelties in store from the company, extending its range in terms of sustainability. Firstly, there is the new Monster line eco-processing, special for pure denim, which, apart from metal, includes new material solutions developed through high-profile collaborations, the company said in a press release.

Also, the Leather Accessories line is extending its range of sustainable materials. The line of tags and rear waistband labels is enhanced through interpretations based on two new eco-friendly materials: recycled jacron and cork for denim. Sustainable proposals are increasingly integrated throughout the Metalbottoni range, for example the new glossy and satin finishing developed for the line Labora on exclusive metal accessories.

Metalbottoni has also collaborated with brands like Bik Bok and Kings of Indigo. Bik Bok brand has since 2017 chosen to use only BCI (Better Cotton Initiative) certified cotton for their in house premium denim brand Never Denim. For Never Denim, Metalbottoni has realised a series of jeans buttons and personalised rivets, all entirely produced according to the No Impact protocol; which means recycled raw materials, no use of chemical agents, through processing and machinery that minimise the use of water and electricity, resulting 100 per cent from photovoltaic panels.

Another important brand which has chosen the new No Impact metal accessories is Kings Of Indigo, the Dutch denim mill which is presenting top-quality jeans, which today has as many 250 authorised dealers in 12 countries, with a very strong focus on northern Europe.

The Monster line introduces the style developments of the SS 2020 season, with the range being more and more influenced by technical and sports interpretations, alongside sustainable production processes based on the No Impact protocol. The new Monster proposals include items made of non-metal material, using sustainable processes, of natural origin and 100 per cent biodegradable; these accessories are similar in appearance to traditional polyester, interpreted in a responsible way, developed through a series of special and unique effects. Also the button, rivet and small plate range has been restyled, having always been the core of the Monster line.

A range of proposals which, in recent months, has progressed remarkably, following the rules established by the corporate responsibility protocol is called No Impact. This is a responsible approach underlined by the promise ‘Committed Accessories’, but also a strategic choice with a view to approaching those markets which, so far, have appeared to be most keen on the subject, for example northern Europe, Benelux, and the United States, California in particular. This means that Metalbottoni is acting with increasing assertiveness on those scenarios where it has been present for a long time, in order to increase the segments depth, intercepting new ones, thanks to its wide-ranging eco-compatible proposal. (GK)

Fibre2Fashion News Desk – India


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