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MintModa and Archroma to enter strategic partnership
14
Jul '17
Fashion forecaster MintModa and Archroma, a global leader in colour and specialty chemicals, have announced a new strategic partnership leveraging the respective strengths of both companies in colour creativity. Archroma’s scientific colour expertise and MintModa’s clear, narrative-driven colour forecasts will together provide a valued colour resource.

Launched last year, Colour Atlas by Archroma offers 4320 new shades, extending their custom colour business with a readily available, time-efficient colour management system. MintModa’s ColoRevolution offers highly-curated colour analysis and direction on its cloud-based subscription trend service. Because colour plays a starring role in the visual language of social media, carefully chosen palettes are essential for capturing a new generation of connected consumers.

“People today are constantly exposed to a barrage of vibrant media on multiple devices. The customer is now visually sophisticated, a voracious consumer of ever-changing images depicting highly-styled products, places and people,” states MintModa founder and creative director Sharon Graubard. “The emotional draw of colour, hardwired into humans, becomes an ever-more powerful marketing tool.”

“The Colour Atlas by Archroma represents a true labour of love,” said Chris Hipps, global director, Archroma Colour Management. “The idea is to offer our customers options they never dreamed of. We resonate with MintModa’s progressive, focused approach. In fact, we met because they were searching for a specific shade of blue and couldn’t find it elsewhere. This level of colour curation dovetails with our passionate drive and relentless commitment towards excellence.”

“We were looking for a truly advanced colour service that would offer the widest possible range of colour so that we could capture those nuances in our trend forecasts, and Archroma is that,” added Graubard. (SV)

Fibre2Fashion News Desk – India


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