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Maternity lingerie brand Amoralia at Paris Lingerie

26
Dec '05
Brainchild of Jules Fossett, Amoralia is going to present at Paris Lingerie in February 2006 in order to further expand its international client base.

Amoralia's SS'06 collection has already been picked up by Harvey Nichols, Le Bon Marché in Paris and 14 other new accounts in the UK, Europe and Middle East.

In 2006! The Salon International de la Lingerie has been scheduled for two consecutive week days and an entire weekend. The Salon International de la Lingerie, the leading industry event with more than 550 brands from 26 countries and 24 009 visitors in 2005, will be celebrating very aspect of the world of lingerie.

Amoralia will also be stocked in Top Shop's new stand-alone maternity store on London's Regent Street.

The brand, whose designer was formerly at some of the hottest brands including Agent Provocateur, counts Jennifer Garner and stylish newsreader Katie Derham amongst its fans, and is currently available in 20 boutiques nationwide.

UK based Amoralia is the first brand of luxury maternity lingerie. An ex-advertising strategist, she was struck by the obvious gap in the market and bewildered by the total lack of stylish maternity lingerie. Spurred on by the pleas from her pregnant sisters, colleagues and friends, the idea took hold and Amoralia became a reality.

Amoralia


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