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Haircare leader KMS California announces casting call contest

Dec '05
Baltimore based leader in professional haircare, KMS California announced a North American casting call to search for individuals to represent the company's new brand and product line.

Beginning January 1st, individuals who embody individuality and self- expression are invited to pre-register for the casting call at http://www.iamkmscalifornia.com. The first 2,000 people to successfully pre- register will win a free, exclusive "I Am KMS California" t-shirt.

In addition, the person who refers the most friends to successfully register throughout the duration of the contest will win a one-year supply of KMS California products.

The "I Am KMS California" contest officially kicks off on February 1, 2006, inviting women and men from the United States and Canada to enter for a chance to represent the brand.

Inspired by individuality and lifestyle, KMS California celebrates the fusion of cultures and diversity with nine multi- faceted product lines to help individuals achieve versatile looks each and every day, allowing them to define what beautiful is for themselves.

Individuals are invited to submit their 250-1,000 word entries and images at http://www.iamkmscalifornia.com by no later than March 31, 2006, detailing how they freely express themselves and exemplify individuality, as well as why they should be selected to represent the new KMS California brand.

The "I Am KMS California" contest will culminate at a final event in New York City at the end of April, where eighteen finalists will compete to become one of the six new faces of KMS California.

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