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CIFFKIDS to feature children's fashion in autumn 2012

Dec '11
NAME IT, Lee Cooper, G-sus and Rockefella will presnet at a Danish children's fashion fair - CIFFKIDS.

CIFFKIDS fair will be held in Copenhagen, Denmark on the date of 2 - 5 February and 9 – 12 August 2012.

name it: This will be name it's first time ever at a danish children's fashion fair. It focuses on different tendencies in the 2012 autumn collection with a combination of continued trends from last season and new ones. These days, trends are more likely to last longer and are developed over time rather than replaced.

A common trend in children's fashion this season is denim. name it shows denim in all kinds of new shapes, such as soft sweat pants with denim look and T-shirts with denim print.

Other overall tendencies within name its children's fashion in autumn 2012 are an ethnic college look with different twists, contrasts and new shapes. Similar for both genders are the animal prints with a humoristic twist, ethnic patterns as well as the colour scheme.

"name it has wanted to present during Copenhagen Fashion Week for a long time and with the CIFFKIDS fair now aiming at being even more international, it all makes perfect sense for us to host a large international children's fashion brand like name it. "

"Being present at CIFFKIDS is a unique opportunity to show our brand to new potential customers and partners and start a dialogue with them in a casual and informal way", says Lykke Borreskov Juulsen, PR Manager at name it.

"With name it as exhibitor we are on our way to become Northern Europe's strongest destination for children's wear. We are very proud to have name it at CIFFKIDS, especially because it's the first time for name it to show their collection at a danish children's fashion fair", says Fashion & Design Director, Kristian W. Andersen.

Lee Cooper is Europe's first and oldest, authentic denim brand. They started with uncompromising workwear in 1908 and now many years later they design cool denim styles for girl and boys age 4 - 6.

Lee Cooper is founded in London during the Second World War where they also produced military uniforms, flying overalls and battle fatigues. After the war Lee Cooper specialized in making high quality denim jackets and trousers and within a few years it had become Britain's top denim brand.

The new generation of world citizens know exactly what they want. Young style devotees are well catered to with G-SUS junior. The brand is for both children who like to wear something 'different' and parents who embrace originality.

The children's collection was launched in 2005 and is a division of the parent company G-SUS which was founded in 1993. The brand offers a wide range of tops and bottoms - bold prints, exciting colors and secret details make the collection unique. The collection is for girls and boys, age 4 - 16. G-sus has especially focused on the tweens with a very cool AW12 collection.

Rockefella is a denim brand for kids with attitude and original feeling. Rockefella make clothes for the small kids of today, with a sense of yesterday. The size range is from three months to eight years.

Rockefella always search for the true original feeling on materials and details, with focus on the best comfort for the child. Rockefella's roots are in the old style American culture, which has inspired the current collection that is characterized by denim, rockabilly and rebellious lifestyle.

For Autumn/Winter 2012 Rockefella have been very inspired by the bowling culture of the fifties. A great way for family's and friends to get together both now and then.

Bella Center

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