>>
Home / Knowledge / News / Fashion / Havas Arnold pockets new Lee Jeans campaign

Havas Arnold pockets new Lee Jeans campaign

06
Jan '06
Havas' Arnold Worldwide was picked to handle the VF Corp's Lee Jeans ad campaign.

Lee conducted research for over a month before zeroing on Arnold Worldwide.

Others vie for the Lee 'pie' were New York based agencies like DDB and Lowe.

Being together for 19 years, Lee and, Minneapolis based ad agency, Fallon Worldwide, split.

Fran Kelly, COO and President, Arnold Worldwide, said that this was a great opportunity as they were always interested in fashion.

Arnold Worldwide is the headquarters of Arnold Worldwide Partners, a global network owned by Havas.

Globally, Arnold Worldwide Partners has 17 offices in eight countries, which include the five full-service US operations and was named the second most awarded agency in the world by Creativity Magazine

A spokeswoman for Greensboro-based VF said that they waned to concentrate on jeans wear, especially the Lee brands for women as its sales had slid seven percent in the third quarter.

Jeans wear is VF's biggest single division and a major cash source that fuels the company's growth plans.


Must ReadView All

Pic: Dreamstime.com

Apparel/Garments | On 22nd Jan 2022

Dhaka, Berlin sign €20.15-mn pact to improve RMG workers conditions

Bangladesh and Germany have signed an agreement to support five...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

UKVFTA brings positive results to bilateral trade: Vietnamese ministry

The recently effective UK-Vietnam FTA has led to positive outcomes,...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

Cambodia approves new projects worth $1.9 bn, including 2 garment ones

The Council for the Development of Cambodia has approved 10 projects...

Interviews View All

India-EU Summit, Representatives

India-EU Summit
Representatives

India-EU FTA will provide EU with better access to a huge & rapidly...

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

Shyam Gupta,

Shyam Gupta

Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...

K Madhavan,

K Madhavan

Established in 2005 by P Manjunath, Peps is India's largest inner spring...

Richard Armitage,

Richard Armitage

Adaptive Control automates, controls and monitors machines, systems and...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Bani Pasricha,  Label - Bani Pasricha

Bani Pasricha
Label - Bani Pasricha

An Indian fashion-designer and a recipient of one of the most prestigious...

Asmita Marwa, Asmita Marwa Design

Asmita Marwa
Asmita Marwa Design

Indian fashion designer Asmita Marwa has been rated by Vogue as one of the ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Truetzschler India Private Limited
Vardhman Textile Ltd
Varner AS Retail
Chori Company Limited
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
TESCO INTERNATIONAL SOURCING LIMITED
Recron Polyester from Reliance Industries Limited
Walmart
Groz-Beckert East Asia LLP
C;&A Sourcing International Ltd
Puma
Lenzing Aktiengesellschaft
PVH Corporation
John Varvatos
IDH – The Sustainable Trade Initiative
Gloria Jeans
BIANCA
Hirdaramani International Export Private Limited
The Top Form Brassiere Manufacturing Company Limited
Tchibo GmbH
Babyshop
BIMBA ;& LOLA SL
Lululemon Athletica Inc
T.T. Limited
Aramark Uniform ;& Career Apparel, LLC
Green Fibre
Huntsman (Singapore) Pte Ltd
Asos
Lacoste (Wanchai)
KAS Direct Sourcing
Guess Europe Sagl,
Decathlon
SYNERGIES HONG KONG LIMITED
OVS Hong Kong Sourcing Ltd.
Gap International Sourcing Limited
Sportmaster Ltd.
Vianney Textil Hogar S.A. De C.V.
THE BOMBAY DYEING ;& MFG.CO. LTD
Sainsbury's Argos Asia Limited
Hela Clothing Pvt Ltd
Tommy Hilfiger
H;&M Hennes ;& Mauritz (Far East) Ltd
Reiter India Private Limited
IKEA of Sweden AB
Cat Tuong Real Estate Group Joint Stock Company
Etam Group Strategy Hong Kong Limited
The LYCRA Company Singapore  Pte. Ltd
MAS Active / MAS Kreeda / MAS Bodyline
Under Armour Global Sourcing Ltd
Alison Hayes Romania
Seasalt Limited
Esprit Europe Services GmbH
Rayonese Textile Inc., Division de Culp Inc.
Splash
Gatsby Africa
Maceton Limited
Arvind Limited
Aquarelle Clothing Limited
Desigual - ABASIC, S.A.
Boardriders Asia Sourcing Limited
Lisa S.P.A.
Grasim Industries Limited
Restoque S.A.
Sateri (Jiujiang) Fiber Co.,Ltd
Midas Clothing Limited
Chico’ FAS
Rosset ;& Cia Limited
Bluestem Global Sourcing Limited
Gokaldas Exports Limited
Eastman Chemical Company
Landmark Group
Alix Partners
International Textile Manufacturers Federation
Tory Burch Hong Kong Ltd
Lifestyle
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Page Industries Limited (Bangalore)
Helly Hansen Far East Ltd
KIABI
Abit
G-Star Raw C.V.
NITI Aayog
Benetton Group
Calvin Klein
SHAHI Exports Pvt Ltd
Amazon China
LC Waikiki
Target Corporation (MN)
Sportswear Company Spa
Deckers Outdoor (Guangzhou) Consultant Co., LTD.

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search