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Lee Jeans brings Two Hearts Maternity denim at Sears

Jan '06
Two Hearts Maternity Denim
Two Hearts Maternity denim welcomes Lee jeans at Sears.

Effective immediately, Sears will offer Lee Jeans for Two Hearts Maternity in two styles of trendy maternity denim, giving moms-to-be even more reason to shop at one of the largest retailers in the nation.

"They are thrilled that Lee Jeans for Two Hearts Maternity will be part of their partnership with Sears," said Rebecca Matthias, President of Mothers Work Inc which operates the Two Hearts Maternity departments in Sears stores.

"As leaders in each of their businesses, Two Hearts, Sears and Lee Jeans, are coming together and providing the mom-to-be with even more quality and selection.

They are excited about offering the Lee brand to the maternity customer."

Both styles of denim offer a fashionable fit with a panel-free waistline.

One offers an authentic, antique wash highlighted by back pocket detail with amber rhinestone embellishments.

The other style comes with a macrame belt adorned with beads and shells.

Both jeans currently retail at Sears for $58.00 (regular price).

Lee Jeans is a leading manufacturer of denim fashion and is an international retailer of workwear, western wear and casual wear sold around the world.

"They are delighted to offer their customer a maternity option that can serve her needs throughout the nine months," said Liz Cahill, Director of Advertising and Public Relations for Lee Jeans.

"It is a great opportunity to work with Sears, one of the largest retailers in the nation and the maternity design experts at Two Hearts Maternity.

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