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Diesel's 'Fit Your Attitude' party for women's collection
Apr '12
Diesel threw a party at the 3-storey flagship Diesel store in Juhu, Mumbai, to celebrate their new women's denim collection 'Fit Your Attitude'. The event was hosted by Miss India-Universe 2010 Ushoshi Sen Guptaand saw a vibrant cross-section of over 350 of the city's fashion, art, music, media, creative and expert set.

News of the latest installment of the infamous Diesel Underground parties, which draw headlining acts in the EDM space in an electric vibe that is inherently Diesel, spread like wildfire and the guest list was closed due to over capacity.

Bay Beat Collective, India's No 1 Drum N Bass/Dubstep act (as voted in 2010-2011 by MyFavDj), got the party pumping and were followed by a surprise impromptu performance by DJ Uri, who boasts a cult following in the underground electronic music scene. A special VIP Room showcased the new Fit Your Attitude collection, in an inviting living room set up replete with plush couches, rugs and candles for the ladies to try on their denims.

Chic Belgian boulangerie Le Pain Quotidien were on hand, feeding everyone their delicious little tartines and tartlets. Another surprise element of the night was the placement of a golden ticket in a single pair of Fit Your Attitude denims, for one lucky guest to discover, entitling her to take them home with compliments of Diesel. Seen at the Fit Your Attitude party – the first of several lined up – till the wee hours of Friday morning were Narendra Kumar, Rajeev Samant, Suchitra Pillai, David Fischer, Skye Bradshaw, Shama Sikander, VJ Sid and Shayan Munshi.

Six new styles completely re-designed to flatter the woman's body and fit her attitude. A unique wash selection from a company with more than 30 years of experience in denim. Denim is completely redefined in the Diesel SS2012 collection thanks to Grupee, Getlegg, Bootzee, Highkee, Myguy and Flairlegg. 'Fit your attitude' is a full long term concept which will be communicated to consumers. It combines six different fits with the perfect washes.


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