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Sof Sole launches Footcare accessory for women

18
Jan '06
Leader in performance footwear accessories, Sof Sole announces the launch of Sof Sole energy, the first line of footcare accessories created just for women.

Developed with leading female athletes and United States Tennis Association Women's Podiatrist Dr David Sharnoff, the energy line is designed expressly for a woman's foot and to provide gender specific stability and support.

The line includes performance and gel cushioning insoles, technical and sport-fusion socks and pre and post work-out footcare products.

Sof Sole energy insoles feature a narrower width, a deeper heel cup for added stability and a low-profile forefoot area for better fit.

These benefits combine to create an advanced combination of performance enhancing benefits for women's footwear.

Energy products also feature a new Aloe Vera infused fabric in the insole top cover and select socks.

The Aloe invisible moisture beads are continually released as the foot moves keeping skin silky soft and smooth.

"Women that use the energy line will notice a dramatic decrease in leg and joint fatigue," said Dr Sharnoff.

"He recommend it to all his clients that are physically active from world class athletes to casual walkers".

"They've seen amazing results with gender specific products and positioning in other segments of their business," said John Andrews, Implus vice president of marketing.

"Female consumers are discovering the performance benefits of footwear accessories and they intend to give them the most advanced products available."


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