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Designer Gaurang wins LFW's Best Designer Award
14
Aug '12
Rising City based Fashion Designer Gaurang who presented his kanjeevarams with kalamkari - 'Ardhangini' creations on India Textile Day at the Lakme Fashion Week - Winter Fest in Mumbai on August 5, 2012 formally announced that he has won the best designer award for utilization of Indian Weaves and Craftsmanship into their collection.

The 23 dresses he presented was a mix of beautiful saris, anarkalis and ghagras, appealing to the modern bride with prominent colors of saffron, yellow, orange, red and pink. Inspired by the panchantantra stories, the beauty of 1950 and 1960's Kanjeevarams, Kalamkari and Zardosi his creations highlighted the intricate Korvai weaving known for its grace and elegance.

"I am really delighted to have won this prestigious award, which highlights the excellence of Indian Handloom and Indian Tradition in fashion. I would like to dedicate this award to my family for their support and to the 450 weavers who bring life to my creativity. I hope this award backed Maximiliano Modesti will go a long way in accelerating the revival of Indian Traditional Weaves." An elated Gaurang said.

The jury panel included fashion experts Krishna Mehta, Jaya Jaitly, Anjana Sharma and Maximiliano Modesti. Gaurang will receive a prize of 1 lakh to support and encourage his talent. Anjana , Director Fashion IMG Reliance says, " The idea of Indian Textile Day is to reach out and influence young designers and design students to highlight the importance of Indian Weaves and restore faith in our rich culture and heritage that is also the future of fashion."

Gaurang Shah blends heritage weaves and modern flair. In his award winning creations Gaurang used animal motifs and bright hues in Kanjeevarm Silks and Kalamkari prints with brocades with intricate Zari and Silk Weave. Actor Kiron Kher was the show stopper for Gaurang's show and wore a rich ivory brocade sari.

Fashion entrepreneur Maximiliano said, "In a country which as centuries nurtured craftsmanship and creativity. Its essential to support the young generation of fashion designers as they are the ones who will take Indian Fashion identity forward and support the craft of this country."

Purnima Lamba, Head Innovations Lakmé said, "Hearty congratulations to Gaurang for winning the prize for his brilliant vision and execution of Indian weaves for Indian Textile Day at Lakmé Fashion Week this season. I would like to personally encourage all designers to continue to experiment and use rich Indian fabrics to create stunning designs that do our fashion industry proud."

When embroidered chiffons and georgettes were in vogue - Shah focused on revival of the traditional Jamdani craftsmanship; in the process he created work opportunities for nearly 450 talented weavers spread across villages in Andhra Pradesh, Rajasthan and Tamil Nadu.

Hyderabad based Fashion Designer Gaurang distinctive style has been to blend heritage weaves with contemporary sensibilities. The label “GAURANG” personifies elegance and captivating beauty of traditional handlooms, weaves, created using Jamdani technique  with pure zari on cottons and silks. Traditional motifs, inspired by the sculptures of South Indian temples, floral and geometrics drawn from the nature are the hallmark of the creations.

Lakme Fashion Week


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