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Symrise's new idea at ProSweets, Jan 31 to Feb 3

Jan '06
Symrise GmbH & Co KG invites industry players to 'Creating Sensations' – Sweet flavors, sensuous product concepts and sensible innovations.

'Creating Sensations' is the motto under which Symrise will be exhibiting in Cologne at the premiere of the new ProSweets tradeshow from January 31 through February 3, 2006. Whether the need is for sweet delights for the senses, sensuous product design or sensible innovations – Symrise will be showcasing its comprehensive portfolio of new ideas, marketable solutions and holistic concepts.

Symrise looks forward to welcoming visitors to the show at Booth No. C020/D021 in Hall 10.1, where they will be able to experience the fascination of sensual perception, discover unknown worlds of taste and immerse themselves in a colorful scenario of sweet temptation.

At ProSweets, Symrise will be offering more than just flavors – because Symrise partners with the international confectionary industry in developing creative holistic solutions for the successful products of tomorrow.

Do more and more innovations still make sense? Whether dealing with classical flavors like strawberry, mint or vanilla or with innovative trend flavors like lemongrass – the big question is: What will consumers want in the future? Which food and lifestyle trends, like fun, health or wellness, will continue to exist and which trends will follow? Symrise is pointing the way with new approaches and with new ideas for meaningful innovations in the segments of vanilla, mint and encapsulation technologies.

Symrise offers more than just flavors – Joint product development together with the customer
As Symrise sees it, “More than just flavors” means working in close partnership with the customer; i.e. utilizing networked, integrated processes that make for joint product design from the very first idea right through to the market launch.

In doing so, Symrise supports its customers with a comprehensive portfolio of offerings; thisincludes creativity and custom-tailored concepts, cutting-edge research and development, as well as state-of-the-art technologies. Within the framework of its “Innovation Network,” for example, Symrise collaborates with trend and market research institutes, with consumers, universities and others.

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