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LaCrosse Footwear starts first sourcing office in China

27
Jan '06
Leading provider of branded work and outdoor footwear for expert users, LaCrosse Footwear Inc announced the opening of its first sourcing office, located in Zhong Shan, China, in the heart of the Pearl River Delta manufacturing district.

The new China location offers a number of key benefits including: reducing LaCrosse's product development timelines; increasing the Company's ability to diversify its sourcing and improve the delivery of premium-quality footwear; and allowing for closer monitoring of the production process to comply with the Company's high quality standards.

Approximately 20 percent of LaCrosse Footwear's manufacturing takes place in its US facility and 80 percent in China.

"They are continually striving to improve their efficiency, product quality and the reliability of their manufacturing base," said Joseph P Schneider, President and CEO.

"They also see the ability to develop products quickly and efficiently as key to being competitive in today's ever-changing marketplace.

The opening of their China office is a significant step for us in their long-term strategy to become a global leader in premium, branded footwear."

"They are also thrilled to have Steve Schneider overseeing their Asian operations as Country Manager.

Steve brings a wealth of expertise as a long-time footwear professional with extensive experience developing and manufacturing rubber and leather footwear in Asia."

LaCrosse Footwear is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users.

The Company's trusted Danner and LaCrosse brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors in Asia and Europe.

LaCrosse Footwear Inc


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