Centrally located at The Space Gallery, 210 Hollywood Road, the showroom will showcase a selection of London’s hottest womenswear designers, including the winner of this year’s BFC/Vogue Designer Fashion Fund, Jonathan Saunders, who will also present his AW13 menswear line.

For the first time the list includes six of London’s emerging menswear designers who include newly awarded NEWGEN MEN, sponsored by TOPMAN, AW13 recipients Lee Roach, Shaun Samson and William Richard Green. Fashion Forward, sponsored by eBay Fashion and supported by the Mayor of London recipient, E.Tautz, will also showcase his AW13 collection during the 3 days showcase alongside special menswear guest, Aitor Throup.

This reinforces London’s reputation for menswear and celebrates the launch of London Collections: Men. LONDON show ROOMS Hong Kong aims to develop the profile of these designers through introductions to Chinese media, creatives and retailers.

London Show Rooms Hong Kong Participating Designers:

Womenswear

Jonathan Saunders, Nicholas Kirkwood, Peter Pilotto and Roksanda Ilincic

Menswear

Agi & Sam, Dominic Jones, E.Tautz, Lee Roach, Matthew Miller, Shaun Samson and William Richard Green

Special Menswear Guest

Aitor Throup

London has a reputation for nurturing the world’s most innovative, emerging design talents and LONDON show ROOMS in Hong Kong brings together many of those identified as London’s future stars.

LONDON show ROOMS Hong Kong will coincide with, and be a part of the Creativity is GREAT launch, a UKTI initiative under the Britain is GREAT campaign, which aims to celebrate British creativity including fashion, design luxury and craftsmanship.

Through a series of events, exhibitions, lectures and activities, Creativity is GREAT will interweave the commercial with the cultural, building on Hong Kong's existing network of shops and museums and love of brands, shopping, eating out and beautifully made things. The Great week aims to turn their attention onto British style and quality.

During the week, the British Fashion Council will host a series of events, discussion breakfasts and talks under the Fashion is Great umbrella which will celebrate and draw attention to the breadth of British fashion to the Hong Kong audience of high net worth individuals, fashion media, retailers, broader fashion businesses and fashion influencers.