Sole Society's maiden celebrity range with Julianne Hough

Sole Society provides an exclusive collection of chic, on-trend shoes at direct-to-consumer prices, releasing a new shoe each weekday on sole society. The exclusive Julianne Hough for Sole Society collection launches mid-February 2013 to coincide with the premiere of Safe Haven, her new movie co-starring Josh Duhamel.  The collection features a wide range of silhouettes including, flats, heels and sandals, each available in multiple color options.  Julianne Hough for Sole Society will introduce 5-6 styles per month for six months with retail prices starting at $49.95.

"We couldn't be more pleased about partnering with Julianne," said Brett Markinson, Founder and CEO of Sole Society.  "She is a consummate professional and her values as well as her sense of style and fashion are very much in line with our own and what we stand for as a brand. She is very excited about expressing herself creatively and we are excited about capturing her authenticity and helping channel it into this very special shoe line."

Julianne Hough is celebrated for her fashion forward, glamorous red carpet style as well as her chic every day, go anywhere ensembles.  The savvy fashionista modernizes her classic, feminine look with bright colors and statement accessories. Julianne makes fashion effortless, fun and approachable, traits that resonate with the Sole Society consumer.

"I am having so much fun with this collaboration," says Julianne Hough. "Sole Society is really supportive and encouraging of my creative opinion so I am able to have a lot of input regarding the shoe styles and designs for my collection. Everything is very fashion-forward and lady-like and I think Sole Society customers will really like what we present."

Beginning, Julianne Hough is featured on the Sole Society website as a Fashion Insider.  The exclusive Fashion Insider program allows Julianne's fans and followers to visit the website and shop her favorite Sole Society selections. Julianne's Fashion Insider page also provides consumers with exclusive access to her style tips and photos.

"Introducing Julianne through the Fashion Insider program is a great way to help her build a Sole Society following," says Markinson. "Customers will get to see first-hand how great her personal style is- ultimately helping us generate buzz, excitement and demand when Julianne Hough for Sole Society officially launches in February."