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Paul Smith's fashion shop at Park Street

Jan '06
Brit fashion designer Paul Smith is moving into Borough Market.

13 Park Street sits on the edge of Borough Market, in South East London, a thriving fresh food market with not a clothing retailer in sight.

'I opened in Borough Market because I love the area! I love the buzz; it is full of energy and many characters of London. In many ways it reminds me of Covent Garden all those years back. My first shop in Floral Street I opened in 1979 when Covent Garden was absolutely empty apart from the Opera house, Ballet school and a fruit and veg stand.

The Park street shop front remains unchanged and is a grade two listed building. The area retains a lot of character and is used as a location for many films, 13 Park Street featured in Guy Richie's infamous "Lock Stock and Two Smoking Barrels".

The shop will house men's and women's casual clothing, shoes and accessories.

Collections will include the jeans labels and elements of the women's Pink label, casual shoes, T shirts, socks, accessories, bags, and soft luggage.

However the shop is not just clothes, it will showcase products that Paul has found on his travels, this will change weekly from old copies of the Beano, 1980's ghetto blasters and 1970's tin toys – it's worth a visit!

Paul Smith's introduction into fashion was completely accidental.

London based Paul Smith Limited retains a personal touch often lost in companies of a similar size.

Paul Smith

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