The new website was designed by leading agency Wednesday (Mr. Porter, Alexander McQueen, Tory Burch), “the site features a design and layout that truly reflects the philosophy of ease, functionality and masculine luxury that have been the hallmarks of the John Varvatos brand,” says Wednesday Director of Strategy, Ian Schatzberg. The site was conceived to cater to the sophisticated sensibility of the John Varvatos customer while emphasizing an easy-to-use and accessible viewer experience.
Careful attention has been placed on creating distinct experiences between all collections within the brand — John Varvatos Collection, John Varvatos U.S.A. and Boys, Converse by John Varvatos and Fragrances. Each collection showcases its distinct identity, an extension of John’s master vision for the brand. Page layout, product photography and typography all reflect the John Varvatos aesthetic while a clear and simple site architecture make shopping easy and enjoyable.
The overarching creative experience is inspired by the textures of John's retail spaces — the white brick walls of John Varvatos SoHo, the dark aesthetic of Bowery NYC, the use of vintage and raw materials as accent points that create a feeling of distinction, warmth and authenticity. The luxury of John's digital presence runs parallel to the luxury of his stores.
The site is designed for the cross-platform consumer. Titled and grid-like page layouts scale easily across devices and are intended to be tactile — users can easily flip through collections on their tablet, or mobile devices. The use of Flash is eliminated to ensure cross-platform compatibility and the site was built in HTML 5.
“Our brand is rich with history, style and experiences and the new site allows us to tell our story alongside our products,” says John Varvatos. The site creates a rich integration between content and commerce. By analyzing site analytics, brand content has been streamlined into the key areas encompassing Fashion Shows, Campaigns, and a new content portal titled “The Beat” — which showcases all things John Varvatos, and includes Instagram and Twitter feeds.
Always looking to lead in the digital space with original and exclusive content, the site features an editorial component entitled “Style & Substance.” This new monthly section profiles real men whose creativity and dedication to their work follows in the spirit of John Varvatos’ own approach to his craft.
| On 19th Apr 2021
The National Council of Textile Organizations (NCTO) of the US has...
| On 19th Apr 2021
Vietnam's textiles-garment and leather-footwear sectors are facing a...
With clothes consumption increasing by 60 per cent in only 15 years,...
One thing is certain, online sales will go up
Great step towards realising end goal of 'AtmaNirbhar Bharat'
Money never disappears-it just finds new opportunities
Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...
Mumbai-based Forsarees is a socially driven business enterprise, working...
It manufactures and retails menswear garments in India under the brand...
<div>RocketLife, an award-winning developer of breakthrough visual...
Wearable Technology Lab, University of Minnesota
A new study led by researchers at the University of Minnesota's Design of...
UK-based Directa Plus is one of the largest producers and suppliers...
Abhishek Bajaj & Samiksha Bajaj
Samshek is a fashion forward tech brand which combines digital experience...
Designer <b>Suman Nathwani</b> talks about her journey of opening a...
Sarah Denise Cordery
Sarah Denise Studio
Manchester, England-based Sarah Denise Studio provides relevant fashion...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
Download Free Report
Rising Opportunities in Technical Textiles Market: 2020-2026
Thank you for showing interest in our free report on 'Rising Opportunities in Technical Textiles Market: 2020-2026'
You will receive an email shortly with a link to download the report and in case if you don't receive our email, you can write back to firstname.lastname@example.org.