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Nanette Lepore sets 1st fashion designer blog at NY Fashion Week

07
Feb '06
Leading fashion and style website for shopping, Glam.com has joined forces with top designer Nanette Lepore to publish her blog, a first in the fashion industry.

Lepore will be the first designer to write daily entries and upload photos sharing her experience organizing a fashion show with fashion insiders and also, for the first time, directly with consumers.

From initial fittings to testing makeup on models to doing the lineup for her fall collection to be shown on Tuesday, Feb. 7, Lepore allows her audience an insider glimpse into her show.

However, unlike static stories posted on other websites or in print magazines, Lepore's posts will let users jump in on the fashion conversation- adding comments and discussing topics raised in her dispatches.

Glam's move to make New York Fashion Week more interactive and accessible to a wide audience of fashion-industry insiders and consumers signals a significant shift in the industry.

"She's thrilled to join the Glam Blog Network and offer her point of view on design and Fashion Week.

It's a terrific experience, and she hopes people enjoy her dispatches," says Lepore.

"Until now, fashion-minded consumers have been locked out of elite fashion events," says Samir Arora, Chairman and founder of Glam Media Inc "Nanette's blog opens the door so consumers can see what goes on behind-the-scenes.

Together this is helping create the first online destination where the designers, fashion experts, and customers can engage in a dialogue, and it will complement the coverage from traditional media."


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