Home / Knowledge / News / Fashion / IMG Fashion to broadcast Live footage of MBFW Australia
IMG Fashion to broadcast Live footage of MBFW Australia
04
Apr '13
For the first time ever, Mercedes-Benz Fashion Week Australia will be broadcasting every designer show held at Carriage works LIVE from the runway and direct to audiences around the world.

IMG Fashion’s partnership with JASU.com will not only transport the action directly from the Event to any computer, mobile or tablet device, it will also bring the City of Sydney to life at a purpose-built live site situated in Martin Place, Sydney.

A giant screen and pop-up Mercedes-Benz Fashion Week Australia Bar presented by Pelicano will entertain Sydneysiders and provide an opportunity to view all the runway action with #MBFWA LIVE presented by JASU. Diners at the live bar will enjoy the innovative grazing menu, live DJs and the fashionable cocktail list Pelicano is famous for, in a chic southern France-themed setting.

“IMG Fashion consistently works to provide innovative solutions for designers to connect with buyers, press and consumers around the globe. Our partnership with JASU.com makes this possible, enabling LIVE, real time engagement with the runway action for fans around the world,” said Jarrad Clark, Director of Global Production, IMG Fashion Events and Properties.

“Adding to the week-long schedule of events, the Mercedes-Benz Fashion Week Australia Bar presented by Pelicano will extend the Event’s reach and allow fashion lovers to celebrate Mercedes-Benz Fashion Week Australia outside of the showroom space.”

JASU.com will be broadcasting a full schedule of daily catwalk shows and brand new Spring/Summer Collections for 2013/14. Designers including Ginger & Smart, Romance Was Born, Camilla & Marc, We Are Handsome and Shakuhachi will be just some of the shows that will be digitally streamed.

“JASU.com is thrilled to be joining forces with IMG Fashion and Mercedes-Benz Fashion Week Australia in providing this first-ever, groundbreaking #MBFWA LIVE presented by JASU initiative to a worldwide audience,” said Nick Kenyon, Marketing Director, JASU.com.

“JASU.com now encompasses even more high fashion, innovative content, and offers unrivalled global exposure of Australia’s best design talent to fashion lovers around the world. This is the first time that consumers will have the opportunity to digitally interact with the exclusive industry event in this way.”

With the City of Sydney on board as a partner, IMG Fashion is able to share the excitement of the event not only with their global audiences digitally, but with the people of Sydney via the Mercedes-Benz Fashion Week Australia Bar presented by Pelicano. The site will buzz throughout the Event week, and with more than 100,000 people passing through on a daily basis, Martin Place offers the perfect spot for fashion lovers to take in all the action from the runway.


Must ReadView All

Pic: Shutterstock

Textiles | On 26th Feb 2020

UK risks losing up to 14% of exports to EU if no deal: UN

Non-tariff measures could cause major fractures in post-exit UK-EU...

Pic: Shutterstock

Textiles | On 26th Feb 2020

Turkey's textile industry employs 1.67 mn: minister

Turkey's textile and garment industry currently employs around 1.67...

Pic: UNCTAD

Textiles | On 26th Feb 2020

Barbados unveils one-stop investment guide

As Barbados prepares to host the 15th quadrennial conference of the...

Interviews View All

Top executives, Retailers

Top executives
Retailers

Weak rupee breeds inflation

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Deepak Jain, Baggout

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Carmen Makover,

Carmen Makover

Leading the digital textile printing industry, Israel-based Kornit...

Lukas Hartmann,

Lukas Hartmann

Intex Consulting GmbH is a completely integrated enterprise resource...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search