Home / Knowledge / News / Fashion / IMG Fashion to broadcast Live footage of MBFW Australia
IMG Fashion to broadcast Live footage of MBFW Australia
04
Apr '13
For the first time ever, Mercedes-Benz Fashion Week Australia will be broadcasting every designer show held at Carriage works LIVE from the runway and direct to audiences around the world.

IMG Fashion’s partnership with JASU.com will not only transport the action directly from the Event to any computer, mobile or tablet device, it will also bring the City of Sydney to life at a purpose-built live site situated in Martin Place, Sydney.

A giant screen and pop-up Mercedes-Benz Fashion Week Australia Bar presented by Pelicano will entertain Sydneysiders and provide an opportunity to view all the runway action with #MBFWA LIVE presented by JASU. Diners at the live bar will enjoy the innovative grazing menu, live DJs and the fashionable cocktail list Pelicano is famous for, in a chic southern France-themed setting.

“IMG Fashion consistently works to provide innovative solutions for designers to connect with buyers, press and consumers around the globe. Our partnership with JASU.com makes this possible, enabling LIVE, real time engagement with the runway action for fans around the world,” said Jarrad Clark, Director of Global Production, IMG Fashion Events and Properties.

“Adding to the week-long schedule of events, the Mercedes-Benz Fashion Week Australia Bar presented by Pelicano will extend the Event’s reach and allow fashion lovers to celebrate Mercedes-Benz Fashion Week Australia outside of the showroom space.”

JASU.com will be broadcasting a full schedule of daily catwalk shows and brand new Spring/Summer Collections for 2013/14. Designers including Ginger & Smart, Romance Was Born, Camilla & Marc, We Are Handsome and Shakuhachi will be just some of the shows that will be digitally streamed.

“JASU.com is thrilled to be joining forces with IMG Fashion and Mercedes-Benz Fashion Week Australia in providing this first-ever, groundbreaking #MBFWA LIVE presented by JASU initiative to a worldwide audience,” said Nick Kenyon, Marketing Director, JASU.com.

“JASU.com now encompasses even more high fashion, innovative content, and offers unrivalled global exposure of Australia’s best design talent to fashion lovers around the world. This is the first time that consumers will have the opportunity to digitally interact with the exclusive industry event in this way.”

With the City of Sydney on board as a partner, IMG Fashion is able to share the excitement of the event not only with their global audiences digitally, but with the people of Sydney via the Mercedes-Benz Fashion Week Australia Bar presented by Pelicano. The site will buzz throughout the Event week, and with more than 100,000 people passing through on a daily basis, Martin Place offers the perfect spot for fashion lovers to take in all the action from the runway.


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Apr 2021

NCTO seeks approval for collection of China 301 duties

The National Council of Textile Organizations (NCTO) of the US has...

Pic: Dong Nhat Huy / Shutterstock.com

Apparel/Garments | On 19th Apr 2021

Vietnam's export sectors become M&A targets for foreigners

Vietnam's textiles-garment and leather-footwear sectors are facing a...

Pic: Canada Goose

Apparel/Garments | On 19th Apr 2021

Canada Goose commits to transitioning 90% materials to PFMs by 2025

Luxury apparel maker Canada Goose is committed to transitioning 90...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Amanda Cioletti,

Amanda Cioletti

The entertainment/character segment lead as the largest sector for the...

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search