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Danish fashion trend gets wider acceptance

09
Feb '06
Federation for Danish Textile & Clothing reported enhanced performance as exports went up 8.6 percent, earning revenues worth DKK 17.4 billion (Euro 2 billion) in 2005.

Anticipating a growth of 7.3 percent, the export segment is set to achieve an increase again in 2006, it said.

Disclosure of its performance report will help in boosting sales as around 30,000 fashion industry sellers and buyers are visiting Copenhagen International Fashion Fair and CPH Vision fashion show this week.

Citing reasons for its better performance, the Organisation's Head Economist, Nicolai Dupont-Mersing said, Danish designs offer international fashion at competitive prices in Europe.

Danish fashion has grown due to Germany's improved economic performance, and also because it is now well received abroad, said Nicolai Dupont-Mersing.

Danish fashion should explore new markets for promoting its products and growth, he suggested.

Italy and France have already entered Russia and before the market starts accepting other brands, Danish fashion should take the lead in Russian market soon.


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