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Nike unveils new product line & aspires football brand leadership

Feb '06
Footwear seller NIKE unveiled national team uniforms, displayed the breadth and depth of its most innovative football product line ever and highlighted its growth momentum in becoming the leading football brand, dedicated to the joy of playing the world's most beautiful game.

"Great football is inspiring, on the street and in the stadium, and Nike is in Berlin to celebrate brilliant football," Charlie Denson, President of the Nike brand, said at the global event, which was attended by media from all over the world. "Nike football is about the joy of playing.

Denson highlighted Nike's dramatic growth in football in just over a decade, from roughly a $40 million business in 1994 to one that is approaching $1.5 billion.

This year Nike expects to sell a record 23 million pair of football footwear, more than 10 million balls and more than two million of the team replica uniforms unveiled at the Berlin event.

"Nike football represents one of their top three businesses , an incredible achievement from where they started in 1994," Denson said.

"They have great momentum.

In the past four years, they have more than doubled Nike's football business worldwide, and they have established brand leadership in the hearts and minds of consumers.

They are confident that Nike product innovation and their connection to players and consumers will continue to drive significant growth."

The focal point of the Berlin event was Nike's unveiling of national team uniforms for the eight Nike-sponsored teams competing in the World Cup, including title holder Brasil, as well as Australia, Croatia, Holland, Korea, Mexico, Portugal and the United States.

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