Menswear designer Jade Howe rolls out 'Hause of Howe' concept
15 Feb '06
3 min read
This all comes on the heels of Howe's 2005 Stuff Magazine Style Award, which he received late last year (along with Kanye West, Giorgio Armani, Kings of Leon, & John Varvatos) in recognition of the cultural impact of the 'Howe' look and lifestyle.
"We articulate an authentic point of view that our customer relates to -- they respond to the fact that we are developing a lasting look, not just a trend," adds Howe. As evidence of his point, this year alone Howe has significantly expanded its presence in both better department stores and specialty stores such as Fred Segal, 42 Saint, Kitson, Let's Go, and E Street Denim.
"It's great because our tailoring is bespoke and British -- but what makes it American is our rock 'n' roll heritage."
Howe is a full collection of premium sportswear that includes denim and non-denim bottoms, tees, wovens, sportcoats, vests, as well as classic 3-piece suits with a rock 'n' roll edge. The collection, which combines West-Coast alternative music lifestyle influences with an English tailoring feel, has won raves for its original graphics, treatments and details.
The brand is sold in better specialty boutiques and department stores throughout the US, Europe, Canada, & Japan. Its flagship store & tailoring shop, Howe Homme, is located in Santa Ana, CA. Parent Company, Hause of Howe, is based in Huntington Beach, CA.
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