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Bluefly retains Genesis Select for investor relations program

16
Feb '06
Bluefly Inc, a leading online retailer of designer brands, fashion trends and superior value, has retained Genesis Select Corporation to initiate a comprehensive institutional investor relations program.

Genesis Select will employ its unique approach to investor relations to build long-term strategic success for Bluefly by introducing portfolio managers, buy- and sell-side analysts and the investment community at large to the company's compelling story. It will communicate Bluefly's strong organic growth and investment opportunity to Wall Street.

Pat Barry, Bluefly's Chief Financial Officer and Chief Operating Officer, said, "Genesis Select has demonstrated the ability to generate significant investor interest in micro cap companies as measured by both increased institutional ownership and research coverage for their clients."

"Bluefly has assembled a strong management team and created a unique merchandising strategy to deliver strong comparable revenue growth. We also maintain some of the online retailing industry's strongest gross margins, and we feel it is now time to educate Wall Street about the tremendous opportunity that exists in our business," added Barry.

Budd Zuckerman, President of Genesis Select, said, "Bluefly offers superb consumer value, while maintaining some of the highest margins in its category."

"We believe in the Bluefly story for two reasons: First, Bluefly enjoys tremendous operating leverage, which will expand as their customer base expands. Second, its unique business model builds customer loyalty by driving customers to the Bluefly Web site with great frequency," Zuckerman added.

Founded in 1998, Bluefly Inc is a leading online retailer of designer brands, fashion trends and superior value. It is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District.

Bluefly Inc


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