Home / Knowledge / News / Fashion / Milano Unica reports 15% rise in international visitors

Milano Unica reports 15% rise in international visitors

Feb '06
Five traditional appointments with 'Made in Italy' textiles: Ideabiella, IdeaComo, Moda In, Prato Expo and Shirt Avenue, which animated the new Pavilions at the Fieramilano Rho-Pero headquarters, celebrated the successful second edition of 'Milano Unica', the unique Trade Fair focusing on quality Italian and European textiles.

Official closing data showed record fair attendance at 30,176, even though the Spring-Summer appointment usually attracts fewer fairgoers than the winter presentation. The first edition in September 2005 registered over 27,500 visitors.

The participating firms, all of superior quality, numbered over 16,568, with 5070 foreign (+15.41 percent). Figures showed a significant increase in visitors from developing countries China, Hong Kong, India and Brazil together with a return of buyers from important, habitual markets like Japan and the United States, but moreover, European buyers from Spain (+34 percent), Germany (+35 percent) and Great Britain (+26 percent).

This successful outcome was made possible by the intensive promotional campaign organized in collaboration with the Foreign Trade Commission (ICE), including a series of road shows that touched down in Barcelona, Dusseldorf, London, Paris, Seoul, Shanghai, Tokyo and New York.

The support of the Ministry of Industrial Production has also been a decisive factor.

"As far as attendance is concerned – explains Paolo Zegna, spokesman for Milano Unica – the emphasis on quantity (+15% international visitors) and above all, on quality (+15 percent foreign firms, +6.4 percent total firms), is highly significant for the textile industry.

Must ReadView All

Pic: Shutterstock

Textiles | On 20th Feb 2020

An Industry Goes Viral

When the novel coronavirus, now called COVID-19, was first detected...

Pic: Shutterstock

Textiles | On 20th Feb 2020

Rising global import of sacks and bags

Overall trade of sacks and bags (for packaging of goods) has been...

Pic: freemind-production / Shutterstock.com

Retail | On 20th Feb 2020

Authentic Brands announces acquisition of Forever 21

Authentic Brands Group (ABG), a global brand development, marketing,...

Interviews View All

Sonia Agarwal, Whitenife

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

C Kamatchisundaram, Voltas

C Kamatchisundaram

ITME is an occasion not only to receive new leads but also to work on...

Zennure Danisman,

Zennure Danisman

Since its inception in 1953, Orta Anadolu has been weaving a denim...

Dejan Lalevic,

Dejan Lalevic

Mesdan SPA, a subsidiary of Italian firm Savio Macchine Tessili,...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search