Benchmark Brands unveils WalkSmart comfort footwear

28 Feb '06

3 min read

In addition the Company created a new range of shoe comfort accessories for women's shoes called Peda-Bella.

These 'little secrets' for enhancing shoe comfort include toe socks, foots tubes and loafer socks with built-in gel pads -- a first in the marketplace.

"The result is WalkSmart -- the largest single resource for good looking comfort shoes for women, as well as men," explained Rosenbaum.

WalkSmart features more than 150 choices of stylish comfort shoes, sandals and slippers.

These shoes all consistently offer several of the following WalkSmart comfort features:

- Adjustability
- Shock absorption
- An anatomical last
- Roomy toe boxes
- Moisture control linings

In addition, both men and women's shoes are available in a large range of sizes and widths, insuring the ability to serve people with hard-to-fit feet.

And like FootSmart products, all WalkSmart shoes and products are unconditionally guaranteed for one full year.

"As a comfort merchant, they find themselves operating within an interesting paradox," said Alan Beychok, President of Benchmark Brands.

"The overall population is getting older, but thinking and acting younger.

Baby boomers want to maintain the lifestyle of their youth despite an aging body.

So when it comes to shoes and foot health, this translates into, 'give me comfort but it better be good looking and it better fit.'

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