Home / Knowledge / News / Fashion / Perry Ellis extends licensing agreement for Nike swim

Perry Ellis extends licensing agreement for Nike swim

28
Feb '06
Leading international marketer of apparel, offering a diverse portfolio of brands through multiple distribution channels Perry Ellis International announced that it has extended its license for Nike Swim through 2009.

The new agreement includes men's, women's and children's swimwear, performance and casual swimwear products, apparel and swim equipment.

This new agreement ensures continuity for Perry Ellis' aggressive growth of the Nike brand, including the opportunity for global exposure at the 2008 Beijing Olympics.

PEI Swim Division President Seth Ellison commented: "The extension of their Nike Swim license offers us a platform for long-term growth with one of the world's most recognized brands.

They have hired the best talent in the industry to work on the Spring 2007 collection, and they are excited to provide better product to their current account base of sporting goods, department stores and specialty swim accounts.

They have also hired an experienced designer to work on their goggles and accessories programs for Spring 2007."

Ellison added: "They are also excited to work more closely with Nike in a number of areas.

Nike's advanced innovation team will ensure that they lead the industry with their performance products.

Their US women's apparel team will help connect their products with their women's fitness initiatives.

Finally, this new contract will help them grow their team sales business through an expanded offering of products for club and school aquatic programs."


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Feb 2020

An Industry Goes Viral

When the novel coronavirus, now called COVID-19, was first detected...

Pic: Shutterstock

Textiles | On 20th Feb 2020

Rising global import of sacks and bags

Overall trade of sacks and bags (for packaging of goods) has been...

Pic: freemind-production / Shutterstock.com

Retail | On 20th Feb 2020

Authentic Brands announces acquisition of Forever 21

Authentic Brands Group (ABG), a global brand development, marketing,...

Interviews View All

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Francesca Polato,

Francesca Polato

Berto Industria Tessile was founded in Bovolenta, a small town in the...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search