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Perry Ellis extends licensing agreement for Nike swim

28
Feb '06
Leading international marketer of apparel, offering a diverse portfolio of brands through multiple distribution channels Perry Ellis International announced that it has extended its license for Nike Swim through 2009.

The new agreement includes men's, women's and children's swimwear, performance and casual swimwear products, apparel and swim equipment.

This new agreement ensures continuity for Perry Ellis' aggressive growth of the Nike brand, including the opportunity for global exposure at the 2008 Beijing Olympics.

PEI Swim Division President Seth Ellison commented: "The extension of their Nike Swim license offers us a platform for long-term growth with one of the world's most recognized brands.

They have hired the best talent in the industry to work on the Spring 2007 collection, and they are excited to provide better product to their current account base of sporting goods, department stores and specialty swim accounts.

They have also hired an experienced designer to work on their goggles and accessories programs for Spring 2007."

Ellison added: "They are also excited to work more closely with Nike in a number of areas.

Nike's advanced innovation team will ensure that they lead the industry with their performance products.

Their US women's apparel team will help connect their products with their women's fitness initiatives.

Finally, this new contract will help them grow their team sales business through an expanded offering of products for club and school aquatic programs."


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