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Amazon.com acquires online fashion retailer Shopbop

Feb '06
Leading online retailer Amazon.com Inc announced it has acquired Shopbop.com, a retailer of fashion-forward apparel, shoes and accessories for women.

Terms of the deal were not disclosed.

Shopbop.com is located in Madison, Wisconsin, and features products from more than 75 leading designers including Marc Jacobs, Juicy Couture and True Religion.

Founded in 1999 as a single brick-and-mortar store, the Shopbop.com site sells a wide array of apparel, accessories and shoes to consumers around the world, and is a popular destination for fashion-savvy consumers.

Shopbop.com will continue to operate as a stand-alone site and will be run as a complement to Amazon's existing Apparel & Accessories Store.

All aspects of Shopbop.com's customer experience will remain intact and their operations will remain in Madison.

"All people at Shopbop.com have worked hard to make their company a leading destination for fashion consumers," said Bob Lamey, CEO of Shopbop.com.

"They're very happy to have the support, experience and resources of Amazon to take the Shopbop brand and business to new levels."

"They're incredibly happy to have Shopbop.com become part of the Amazon family," said Russ Grandinetti, Vice President for Amazon's Apparel and Accessories.

"They look forward to introducing their incredible brand and store to Amazon's tens of millions of customers."

Based in Madison, Wisconsin Shopbop.com is a premier online shopping boutique for the fashion-savvy female.

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