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Sàcole brand plans to achieve 25% year growth in Spain

Mar '06
André Sá, Sàcoles's administrator said to Portugal Têxtil (PT) that the brand Keit continues to grow and the trend is to grow even more in Spain. I think that in Portugal we might have reached the end of the brand's growth cycle, another factor that justifies the investment in the neighbour country.

Sàcole is working hard. For 2006 the brand offers new collections, a new image and has as goal a 25 per cent year growth in Spain.

Sàcole is preparing a renovation of its socks brand image – Keit – including a new logo. The year of 2006 will end with the launch of new collections that will feature new fibres, new finishings and a new design.

Internationalization remains the priority, being the main target Spain, but not without “courting” the North of Europe. According to the plan established in 2004 the Spanish market is the most privileged with Sàcole España initially surpassing the expectations.

With clients from Barcelona, Valencia and Madrid the administrator says that there is still a lot of market to explore and that in the case of Madrid a minimal dimension is required to be noticed and achieve good results.

Spain is a market with a significant potential to us and our goal is to grow 25 per cent year-on-year in the next years, underlined André Sá to PT.

Just arriving from Copenhagen, from the apparel fair CIFF, more precisely in the segment CIFF Kids, an exhibition that aims to gather in Denmark all the potential professional retail clients from all Scandinavia, Sàcole's administrator is aware that, the results of this fair are not immediate and that the planned goal may not be already achieved, but the established contacts may reveal profitable.

The interest in Northern Europe includes Finland, where Keit was already present in some of the most well-known warehouses of the country, in the medium-high segment in which the brand wants to position itself.

Fábrica de Malhas Sàcole was established in 1949. In 2002 Sacole España SL was created with its building working in Santander, Spain.

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