Home / Knowledge / News / Fashion / Mervyns suggests new pair of shoes enhance self-esteem

Mervyns suggests new pair of shoes enhance self-esteem

09
Mar '06
Leading promotional neighborhood department store Mervyns survey reveals that the majority of women (58 percent) feel that wearing a particular pair of shoes actually boosts their self-esteem.

And, when shopping for that special pair of shoes, women want the best of both worlds.

They feel both style (38 percent) and comfort (32 percent) are important when selecting new footwear.

Coinciding with these survey findings, Mervyns has introduced a new line of women's footwear called SM New York.

From gold sequined sandals and studded strappy slides to cut-out flats and platform wedges, ranging in price from $40 to $45, this new line allows women to affordably keep in step with the latest trends.

These and other relevant findings are part of a recent 500-respondent survey of women aged 18 and older.

The survey commissioned by Mervyns and conducted by Dennis H Tootelian, Ph.D., cites women's attitudes toward, and preferences for, shopping and wearing footwear.

Survey highlights include:

-- Sole Searching - The main factors women look for when purchasing shoes are style (38 percent), comfort (32 percent) and price (24 percent).

When it comes to influencing a woman's decision to shop for shoes, more than one-third (37 percent) indicate that shoe sales are the biggest influencer, followed by her friends (31 percent) and what she sees in fashion magazines (27 percent).

-- Keeping in step with fashion - More than 40 percent of women buy three to five pairs of new shoes in an average year and more than one in four buy at least six pairs, which means that the majority of women buy at least one pair of shoes per season.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Myanmar's garment units risk closure due to virus impact

Myanmar's garment factories are facing the risk of shutdown as the...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

GMAC urges EU to restore full EBA rights for Cambodia

Expressing disappointment over the recent European Union (EU)...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Interviews View All

Smita Murarka, Amanté

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Arup Chakraborty,

Arup Chakraborty

Mirrorsize is a US-based start-up that provides artificial intelligence...

Ravi Kant Prakash,

Ravi Kant Prakash

A crucial role in the process of fabric manufacturing is played by the...

Zennure Danisman,

Zennure Danisman

Since its inception in 1953, Orta Anadolu has been weaving a denim...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search