Interviews
Stella shoes goes international with Stella Luna brand
17 Mar '06
1 min read
Stella International has decided to launch 100 new outlets all over China to launch products under its own brand, Stella Luna, within next three years.
The Hong Kong based footwear manufacturer used to supply products to major brands including Prada and Timberland for past ten years and has exported shoes worth over 5 billion yuan or US $621 million in 2005.
Jimmy Chen, Chairman, informed that the company would be investing about Yuan one billion to open stores in cities like Beijing, Chengdu, Chongqing and Shanghai; 30 of which will be set up this year itself.
The first store was opened recently at Shanghai's Huaihai Road.
Chen also revealed plans to foray into the US, Europe and Asian markets.
The Hong Kong based footwear manufacturer used to supply products to major brands including Prada and Timberland for past ten years and has exported shoes worth over 5 billion yuan or US $621 million in 2005.
Jimmy Chen, Chairman, informed that the company would be investing about Yuan one billion to open stores in cities like Beijing, Chengdu, Chongqing and Shanghai; 30 of which will be set up this year itself.
The first store was opened recently at Shanghai's Huaihai Road.
Chen also revealed plans to foray into the US, Europe and Asian markets.
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