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Online retailer Chadwick's redisigns fashion wesite

Mar '06
E-Commerce Leader Chadwick's announces the launch of their new website, enhancing an already dynamic home shopping experience.

Customers will find the new website more desirable since it has been designed to be user friendly, utilizing technology that significantly improves the navigation and site-search functionality: "view all" feature, which allows the customer to see every item in a particular product category on one page versus multiple pages; streamlined checkout process, focusing the approach around gifting, shipping and promotions; larger and brighter images; gift boxing/wrapping; expanded web-only collections.

"The redesign of the Chadwick's website reflects their commitment to fashion and value by identifying the brand's strengths and showcasing them to customers.

Head-to-toe outfitting, a wide selection of colors, and the latest styles at affordable prices will continue to attest Chadwick's' positioning as the 'must have' fashion source in missy apparel both on the Internet and the catalog," said Christophe Gaigneux, Executive Vice President of Chadwick's.

Gaigneux went on to say, "that with the improved design of this website, it will create a more comfortable and enjoyable online shopping experience for loyal customers, as well as capture a new share of the market."

"Baby boomers" make up a sizeable portion of the Chadwick's customer file, reflecting the increased number of people in this age group moving to the web to make purchases.

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