As such, Chadwick's is transforming their organization into a web driven business to successfully meet the demands of their customers.
According to the US eCommerce: 2005 To 2010, Forrester Research Inc, September 2005 survey, 42 million US households are shopping online.
Online retail sales will grow from $172 billion in 2005 to $329 billion in 2010, with eCommerce ultimately accounting for 13 percent of total retail sales.
This is in large part due to the convenience, consumers enjoying the opportunity to purchase products from the comfort of their own home, saving time, having the ability to shop 24/7, and avoiding crowds.
REDCATS USA, multichannel leader in apparel and lifestyles home shopping, has nine well-known brands in its portfolio: Chadwick's, Lerner Catalog, Lane Bryant Catalog, Jessica London, Roaman's, La Redoute USA, KingSize, BrylaneHome and BrylaneHome Kitchen.
Redcats USA is a division of Redcats, the world's third largest catalog home shopping company, with 17 brands in 26 countries, a staff of over 20,000 associates and a turnover of 4.37 billion euros.
Redcats USA represented in 2005, 25.5 percent of the turnover of Redcats.