Home / Knowledge / News / Fashion / Top UK school offers fashion marketing degree in Sri Lanka
Top UK school offers fashion marketing degree in Sri Lanka
May '13
Rohantha Athukorala
Rohantha Athukorala
“With more and more industries in Sri Lanka, recognizing the value added by design to industries, ‘design’ is certainly becoming the most talked about value addition for new businesses or for the enhancement of a current one to a new league” says award winning Rohantha Athukorala –Marketer and Board Director in the Public and Private sector.

At the forefront of this movement is Sri Lankan fashion and apparel industry that has embraced design into its process and is starting to harness its results today.

As this industry and many others move up the value chain, a new creative industries sector also emerges in the country, existing to add value, create employment and wealth for the economy; this is as it is to progress further and brands to be created as we see with totally Sri Lankan owned, led and manufactured Sri Lankan fashions and design brands emerge.

A combined solution of marketing and design becomes critical. “In this light, I commend AOD for bringing one of UK’s flagship programmes in fashion marketing to Sri Lanka” said Rohantha.

As Sri Lanka’s fashion and apparel manufacturing, and designer fashion boutiques grow in size and numbers, it will become crucial to project the individual brands and companies to the clienteles. This is where Fashion Marketing professionals come in.

Fashion Marketing combines advertising and promotion with fashion and design along with a strong business perspective to get a fashion brand get the attention it needs to succeed. Fashion Marketers have a good understanding of the current trends in the market and on what will be stylish in the future which makes them visionaries in fashion who not only recognize what determines a fashion success.

Athukorala further commented that having an internationally renowned UK degree in fashion marketing will have a massive impact in the country in the long run; “Northumbria University Design School is one of the top-5 design universities in Europe and it’s a 1st for Sri Lanka and big win for the country” emphasized Athukorala who is involved in Branding Sri Lanka.

The Northumbria Fashion Marketing Degree is designed to share the key theoretical concepts in Fashion Marketing as well as practical know-how that includes industry collaborative projects and internships that gives them industry experience and valuable business connections even before graduating.

Sri Lanka’s massive apparel industry as well as the growing designer clothing boutique will greatly benefit from internationally qualified group of degree holders from this programme.

AOD International Design Campus

Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Kaizad Hansotia, GetNatty

Kaizad Hansotia

Competition is the best thing that can happen to a startup

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search