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BOGGI Milano opens first store in Hong Kong
12
Jul '13
With its seventy years of history, Boggi Milano - a leading menswear retailer inspired by Italian lifestyle - has undergone a process of evolution becoming one of the strongest and fast developing Menswear retailers with over a 120 stores in 41 countries.

This number is expected to increase rapidly. Recent openings in Paris, Moscow, Dubai, Berlin, Almaty are consolidating the presence of the Brand worldwide.

Further development is planned through openings of stores located in selected metropolitan and resort cities, in Travel Retail Locations.

From 1939 onward, Boggi Milano has always been evolving, without ever losing contact with its customer: an elegant, dynamic, conscious interpreter of his times.  Boggi Milano offers a recognizable collection, thanks to quality and style, coupled with an affordable price and an exclusive store environment.

During the last few years, Boggi Milano has undergone a process of evolution and modernization. Today Boggi Milano enables businessmen and professionals to feel at ease in special events, in business and during leisure time without losing their intrinsic elegance.

Milestones

Since 1939 the Boggi history is sprinkled with successes. In 1964 opens the first mono-brand store in Milan and from that moment onward, we assist to the development of a retail network where customers could choose among both formal and casual looks. The eighties and the nineties were years of development and growth in Italy.

In 2003 a strong international development started and, as of today, the brand is showcased in Europe (Italy, UK, France, Germany, Spain, Austria, Switzerland, Croatia, Hungary, Greece, Russia), Middle East (Lebanon, Kuwait, Qatar, UAE, Bahrain, Jordan), and Asia (India, Kazakhstan).

In the next few years Boggi Milano plans to further expand and consolidate its retail network in America, Europe and in Asia.

Asia Expansion

BOGGI Milano is proudly announcing his first store in Hong Kong, Ocean Terminal Unit 317. 

The 2200 sq. ft. store opened in December 2012 putting on display the latest store design of BOGGI Milano. The concept is showcasing the brand in an exclusive ambience with modern and sophisticated settings.

Hong Kong is a key area for expansion of the Brand in Asia and in Mainland China. The enthusiasm shown by the consumers is encouraging additional openings in the area to happen in the next few months.

In 2013 additional openings are secured in the Asian market: Seoul will host two new locations by end of June ’13.

Boggi Milano


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